Archive for May, 2010

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Branding Quotes

I love reading inspirational quotes. They don't take too much time to read, but they still inspire you and get you going. I decided to share with you some of my favorite branding quotes today. Enjoy and feel free to add yours in comment area! "Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." Edwin Artzt "A tiny change today brings a dramatically different tomorrow." Richard Bach "It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." Harry Beckwith "A great brand is a story that's never completely told." Scott Bedbury "It is what we think we already know that often prevents us from learning. " Claude Bernard Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company." Christopher Betzter "A brand for the ...

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Branding Helps Your Business Stand Out

As business women and entrepreneurs, we all want our businesses to be successful.. In order to truly be successful we must find the magic link that allows us and our businesses to “stand out”.  I believe that this missing link for many of us is securing a “brand” that works for us.  Many times we base our brand on what we believe is popular or what is working for others rather than creating a brand that is unique to us and that truly fits us and our business. If done properly your brand can be the “it factor” that helps you stand out from the crowd in the business world, no matter what your business is, or what industry or area of expertise you are in and no matter how saturated you feel your market already is, you can still shine. Simply put your brand is your image, the representation of you ...

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You Are Your Brand

As a business owner, it is important to be aware of the fact that you are your brand.  Many business owners spend tons of time and money trying to discover and develop their own branding, when the truth is you are your own brand.  If you realize this early on you are aware of  how easy it is to take your own personality, your own strengths and who you are to develop a strong, personal brand that can be a powerful marketing tool for your business. Business women in particularly can use this to their significant advantage.  More often than not women are intuitive and in touch with themselves and enjoy discovering their own unique personality, gifts, talents and strengths.  Once they do so, they are then able to turn those things into a winning brand for their business.  So, what is an enjoyable journey for most women becomes a powerful ...

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