Archive for July, 2010

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Solopreneurs and Internet Marketing

Author: Silvia Pencak If you are among many solopreneurs questioning how you can market your brand, you’ve come to the right place.  Internet marketing has taken the world by storm.  Gone are the days when solopreneurs would hand out flyers or brochures to make their business and services known.  With the boom of technology, there is a virtual advertising niche that is literally at your fingertips.  If you have decided to pave your own path among other solopreneurs, you’ll want to investigate the world of Internet marketing and article writing to drive up traffic to your website.  This article will give you some great tips on how you can use Internet marketing to let your brand be known. First, Internet marketing is a tactic in which solopreneurs alert the World Wide Web and its inhabitants that they have developed the perfect product or service that should be explored.  The initial step all ...

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Attitude Quotes

"Attitude determines altitude." Anonymous "People who say it cannot be done should not interrupt those who are doing it." Anonymous "Sometimes we are limited more by attitude than by opportunities." Anonymous "Take charge of your attitude. Don't let someone else choose it for you." Anonymous "The optimist sees opportunity in every danger; the pessimist sees danger in every opportunity." Winston Churchill "The minds are like parachutes - they only function when open." Thomas Dewar "The state of your life is nothing else than a reflection of a state of your mind." Dr. Wayne W. Dyer "Weakness of attitude becomes the weakness of character." Albert Einstein "I never saw a pessimistic general to win a battle." General Dwight David Eisenhower "The last of the human freedoms is to choose one's attitude in any given set of circumstances." Viktor Frankl "Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it." Lou Holtz "It is our attitude at the ...

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Branding vs. Business Cost

Author: Silvia Pencak How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it's vital to the growth of your brand and success of your business to view your brand strategy as an investment. I've had several clients and small business owners tell me lately that they can't start any new branding initiatives because they are cutting costs and streamlining their operations to help navigate the economic challenges. While I'll be the first to admit that the current economic situation should cause all of us to take a good, hard look at our business model, and that cutting costs and reducing expenses is a wise endeavor - I think there's a fundamental mistake in that line of reasoning. Branding shouldn't be considered a cost - and therefore be subject to 'reduction' - instead, branding should be viewed as an investment. Branding as a Cost: You see, if ...

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Keys to Successful Branding

Author: Silvia Pencak In order to achieve lasting success for you small business or organization you must develop an integrated, focused brand development strategy. This article informs you how to employ three key branding strategies to help grow your brand. In an information-soaked world, it is more important than ever for any business or organization to employ an integrated and focused brand strategy in order to be successful. And this is no different for small businesses - in fact, it might just be more important for small businesses. In a small business or organization, rarely do you have the financial support, time, or recognition in the marketplace to simply "plod" along. In a world where thousands of companies and products are vying for consumers' attentions, it is vital to make sure you are positioning your product or service to cause consumers to choose you. Remember, it does you no good to just offer ...

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Small Business Branding

Author: Silvia Pencak A 20th century relic originally meant to connect a business to its customers. Yet, with it’s invasive nature and clinical talk of prospects, targets, segments, and USPs, it’s actually become the barrier between a business and it’s customer. Perhaps it’s time to think differently about marketing. No. Perhaps it’s time to stop thinking about marketing altogether. Forget Customers and Prospects. Think Partners. Think network. Better still, think Sally Helgesen’s "web of inclusion." Invite people into your web and feed them. Marketer vs. prospect/customer is a dead-end. Get used to it. Forget Marketing. Feed Your Network. Stop trying to get/acquire/attract clients. It’s too 20th century. It’s dead. People don’t want to be sold. They don’t want to be marketed to. People are hungry, and they want to be fed. Find or build a network of people with common interests and needs. Find out what they’re hungry for and feed them (wasn’t ...

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Advertise Business Brand Through Blogging

Creating a competitive edge is another important aspect of branding. Today, the online world has many methods of branding. The most popular method of branding and gaining the competitive edge is through the use of Blogs. Blogs allow a site to increase traffic, improve rank through search engine results, and even helps with credibility building also. Blogs are websites that use the new Web 2.0 technology which allows visitors to a site to post their own comments, articles, and more. Giving a user the access to post things to your site allows them to feel a sense of ownership to the business. They work in many ways which may include forums, discussion boards, or even look like a daily diary in a sense. They keep the visitors up to date on current events and allow for discussion to take place. There are many reasons to use blogs for a business. A business ...

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How to Model a Strategic Branding

Author: Silvia Pencak Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition. What is a Branding Model? There are basic models utilized in the process of brand planning. Each of them will cover different scopes and aspects of the process to create a sound branding strategy. Aside from the ability to postulate methods for arriving at a specific brand idea, these models will also help businessmen understand the behavior of ...

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