Archive for July, 2010

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How to Brand for Effective Marketing

Author: Silvia Pencak What is Brand Valuation? Over the years, brand valuation is being recognized as an important factor to be used in the analysis of marketing and finance efforts involved in the company. It falls under the intangible business assets category and is being closely looked into for ways to expand market share. Hence, many are undertaking new approaches that will boost efforts to increase the value of a given brand. Since brand is a potent factor in every business, business owners are more interested in being able to translate that into financial terms. This is where brand valuation comes in. It is closely associated, if not directly related, to consumer perceptions about a brand and its list of products or services. However, aside from monetizing that value, business owners also utilize the impact of brand valuation as a way to ...

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How to Strengthen your Business through Branding

Author: Silvia Pencak How fast do you return a telephone call or an email from a potential lead? I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. Even if I am busy, I at least try to respond and inform them that I will return their call when I have time enough to respond properly. Couple weeks ago I emailed a company requesting to help me solve some issues I was having with their services. They emailed me right away to confirm they received my request and will respond in a timely manner. After 2 weeks I emailed them back asking how much longer I should wait. Their response came after couple days just to confirm ...

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Co-Branding with Small Businesses

Author: Silvia Pencak All the big brands are doing it, entrepreneurs are doing it, and even teenage school kids are doing it, but the chances of many small businesses doing it right are close to zero! Now, what on earth am I talking about? Well, today I’m going to share with you one of the most powerful techniques to strengthen your brand. So, strap in folks. You are what you eat. Have you ever seen someone eating fruits or veggies and thought to yourself – “Damn… that guy is definitely on a diet or something”. Or maybe you just saw someone wearing really cool Nike gear and you assumed they were seriously sporty. These are prime examples of what psychologists and marketers like to call – proximity influenced perception. Basically, as humans, our minds store things in a particular way, which allows us to cross-reference ...

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How To Nurture Your Business Brand

Author: Silvia Pencak Getting one on one with the clients is very important. You need to talk to the clients and let them know that you are there for them if they have questions and that you really exist. It is hard for a business to gain exposure when they don’t have someone to actually talk to. If your business targets a local community then it is important to get out there and talk to the community. Remember you are looking for the audience who is going to benefit from your product. These are the people you want to talk to. If you have a business on the web then you need to have a contact page or consider providing direct chat option to get one on one contact with your clients. This gives your clients a good feeling as they ...

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Concept of Small Business Branding

Branding is a unique thing that can create business longevity for you. I am not saying that it is going to happen initially, those who have bad business practices for a year or two, or even six months, sometimes wonder where their next sale will come from. If this is your case, I want to help you change that. It is much harder to change the direction of running train than set the branding of your business from the beginning, but it is possible. One of the branding methods is using search engines. Simply set up your website, articles and pages with specific keywords and search engines like Google, Yahoo, Leapfish and others will navigate those who look for your specified keywords to your site. You can use a free option like SEO pack for your WordPress blog or site or paid version like pay per click in Google, ad campaigns ...

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Benefits of Business Branding

Author: Silvia Pencak Successful business branding is one of the most important aspects of any successful company or business venture, and it is certainly worthwhile considering the possible options available. One of the most crucial aspects of branding that needs to be considered is continuity. There are so many different ways to reach out to customers, publicize and promote your business and get your business name known and recognized that it should be easy for anyone to get known. What can seem like advantage for some, certainly looks like disadvantage for others. It might seem difficult to transfer your brand image from one medium to another. What works well on paper may not work so well on the screen, when translated to web technology. Again, what works well on a huge billboard may fail when transferred to a business card, and radio may ...

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What are the myths in product branding?

Author: Silvia Pencak Similar to any other industry or topic, even in branding there are many myths entrepreneurs and businesses need to recognize and avoid. So what are the myths in product branding? Myth # 1: Offering a great product will produce a successful business. The quality of your product and service is definitely very important. In fact, it could win loyalty to your consumers once they had tested and had proven that they can count on your product. However, is it an instantaneous success for your income statement as a whole? Not necessarily so. The success of your brand venture is dependent on much more than just the quality of your product. Don't fall into the trap of thinking that creating the perfect product or service will have the world beating a path to your door. Your superior product or service will make you proud, but it won't make you money by ...

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