Archive for September, 2010

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How to Boost Your Personal Brand With Social Media

Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections. In this article, I’ll share some tips to help you leverage social media to gain more exposure. #1: Reap What You Sow What are you aiming for? What is your goal? If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers. At the very least, when you do the right things in social media, you’re building a profile that represents you in the best ...

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Business Progress Through Branding

For many small business owners who hear the word "branding," the temptation to sneer is hard to control. They roll their eyes, sigh, and when given a chance will tell you just what they could achieve with only a tiny fraction of a big corporation's branding budget. But the harassed owner - worrying about clients who have not paid, dashing between meetings and working late into the weekend to keep on top - cannot afford to neglect his or her business's brand. What brand? Well, every business, whatever its size, has one. "Smaller companies tend to think branding is something big companies do," said Temi Abimbola, senior lecturer in marketing at the University of Central England. "But branding is not advertising. You do not have to advertise like big companies to brand. Every company has a brand, which is as ...

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Women Entrepreneurs Utilize Personal Branding to Enjoy Success

Have you ever wondered what it would be like to get paid to do what you love?  For many women entrepreneurs, their dreams have become reality.  There are many women entrepreneurs in the field of motivational speaking, writing, coaching and training, who have enjoyed success through personal branding.  In this article, we’ll explore ways in which women entrepreneurs in the industry of speaking and coaching have used personal branding to see results. Many women entrepreneurs, who have gone into the field of motivational speaking and life coaching, enjoy their niche because they enjoy helping people.  They typically possess excellent listening skills, dynamic speaking skills, and a perspective that their clients enjoy.  However, they didn’t become experts in their field by accident.  Women entrepreneurs have utilized personal branding to develop their individual persona for their industry.  They have carefully planned how they are perceived.  Personal branding goes beyond a colorful logo or ...

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Notable Practices in Promoting Business Brand Through Social Media

Social media has been acknowledged as a strategy to promote a business brand. And as we discussed the practices that should be avoided, here are the best practices in social media. Start social media with a sound plan. Build your diagram according to your goal. Practice your listening skills and listen to what people say about your business brand. Decide what your content is before you start working on your site. Or before you establish your social media account. Filter important information. Determine the proper information that should be posted to your site. One of the beautiful concepts of social media is interaction. You would have to give and eventually, you would be receiving in return. You have to give quality content before you receive anything. This goes even with building the links through commenting. You have to post your comment first. Then, the site will eventually visit you back and post ...

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Benefits of Personal Branding

Personal branding can certainly be a powerful tool for success. When you market your professional services as a one-man-band (or one-woman-band), you are effectively marketing yourself and having people buy into you. A strong personal brand will draw people and opportunities to you like a magnet; it’s both cheaper and more effective than any Yellow Pages listing. The personal branding process is about zeroing in on what you are passionate about, carving out a niche for yourself and consistently adding value to others. It’s not about you fighting the competition; it’s about you being a one-stop-shop for your customer's problems. Seven benefits of personal branding to self-employed and solopreneurs: 1. Staying unique in your marketplace One of the best features of a strong brand is the sense of individuality and uniqueness it creates in the minds of others. As a small business owner, you ...

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Personal Branding

Personal branding is the must for independent professionals (zzp’ers ). It is an art to do the job you would even do for free. Because it is a job you really like and because you can use your talents, passions and what motivates you in it to the fullest. If you do the right job, have fun in what you do, you get the most out of your business and contribute the most to your environment, your clients and colleagues. That’s why author and ‘dream job guru’ Huub van Zwieten made it his mission to help people finding the right job. Personal branding is one of his favorite subjects because it is a good vehicle for getting your dream job. Personal Branding? Ok, so you might see personal branding valuable for job search, but how does it connect to your business? It's simple.  See ...

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Mishaps in Advertising Your Business through Social Media

Nowadays, business acknowledges the contribution of social media as a bridge on advertising their business. But then, there are norms that should be followed in order to attain their business goal. Avoid duplicate posting if you have multiple social media site. The challenge of maintaining multiple sites is that you have to update each in order to maximize your visibility. However, you can not post a message to twitter that has been already posted to facebook. If you do not have the time to update the other accounts, have someone update the postings for you. Do not contend on what you see on the general terms of the service. Check out how the site could help you organize your profile. This should be an effective way of advertising your business. Utilize the video, the site content, the comments site. Remember that you are on the social media not just to have fun. ...

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Strategic Business Branding, part II

This is the second part of a very complex article to help you brand your business strategically. You can read the first part of this article HERE. Level Three – The Rest of the Story There may be far more that your company does than expressed in the brand promise and the specific reasons to believe in that statement. For instance, I do brand strategy, but I also do coaching, customer interviews, advertising, online marketing, startups training, etc. This is not a plug as much as to say that we all have a number of offerings. But are they all equally important to introduce right away, put on the front page of the website, or show on the cover of the brochure? Not necessarily. But they are an important part of the full brand story and building a lasting relationship and loyalty over time. It is very tempting to want to mention ...

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Strategic Business Branding, part I

When the Harvard Business Review recently stated that few executives could say what their strategy is, it gave the impression that a tidal wave of businesses are potentially wasting a lot of time and money in marketing. I have witnessed this many times in my own experience where individuals within top level management teams each have a very different interpretation of the company’s strategy. April 1, 2008, HBR Article Excerpt – “The thing is, companies with a clear, concise strategy statement--one that employees can easily internalize and use as a guiding light--often turn out to be industry stars.” In addition to your employees, your partners, vendors, customers and network can all be advocates if they are empowered to properly and simply represent the company. In essence, your company’s strategy or brand is the key to making all your marketing ...

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