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A Guide to Social Media Optimization

Are you familiar with the term “social media optimization?” If you aren’t, you should be. Also referred to as SMO, this term is something that every business owner should be aware of. Just as Search Engine Optimization increases your chances of being seen, so does SMO. Let’s take a closer look at what exactly Social Media Optimization is, as well as why it is important and what strategies can help you succeed in this area.

Social Media Optimization | SMO

SMO is a process you can use to make your content more easily accessible across the internet. More specifically, it refers to the use of social media outlets and communities as an attempt to generate publicity and raise awareness of your company, brand, business, product, or service. In many ways, it is much like search engine optimization in that it’s primary goal is to direct traffic to your website and increase awareness of your business. There are many different ways that one can increase their Social Media Optimization including the use of blogs, RSS feeds, bookmarking sites, and popular social networking sites such as Twitter, Facebook, and (most recently) Pinterest.

Why does Social Media Optimization matter?

Almost everyone has their own social media or social networking page. In fact, social networking has become so popular that Facebook now has over 1 billion users – that is a lot of people! And while social media is used by many for personal matters, it is also being used by many business owners. To use an example, websites for companies like “Forever 21″ generate more website traffic from their social media webpages than they do from Google searches! And if search engine optimization is your primary focus? Then you should also know that increasing your social media presence will also improve your search engine optimization.

A few SMO techniques that you can use….

  • Twitterize your website – Add a Twitter stream to your website.
  • Connect via Facebook – Facebook is one of the best social media sites for any business owner because it connects you to many people. When someone posts on your FanPage, all of their friends can see their posts. As such, one post can reach hundreds of people.
  • Share content – Create compelling content and ask your visitors to share it. Whether you want to share infographics, videos, photos, or other interesting content, sharing is a great way to get your name out there.
  • RSS feed – adding RSS feed to your website can make content sharing easier for your visitors

So there you have it – you have now had your first lesson on Social Media Optimization! What is it? The process of using social media and social networking to draw traffic to your website. Why is it important? Social media draws more people to websites than Google – if you work hard, it can do the same for your website. Not only that, but SMO will also increase your SEO. Start looking into the many different SMO techniques and start driving more traffic to your website.

Magnetic Look works with solopreneurs, entrepreneurs and business owners looking to create a magnetic and profitable business presence online, improve their existing systems and leverage social media activity. We help your clients fall in love with what you do and turn them into raving fans and referring partners for life. Check out our brand new FREE training program here!




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  1. Social media has become a hot new buzzword over the past 12 months, similar to the way “the long tail” dominated conference speak before that.

  2. Social media optimization do matter in online business. It will help your business to be on the top searches to easily notify by the public, to have more inquiries and convert them into sales.

  3. I hadn’t heard that term before (social media optimization) but I’ve been doing that all along!

  4. Silvia, Wow, it nearly no time at all SMO has caught up to SEO in driving traffic to your website. The tasks that you give here will help a person get started taking advantage of this new trend. Thanks for the helpful advice