Author Archive for Silvia Pencak

Silvia Pencak is Business Branding Expert, Brand Strategist, CEO of Magnetic Look and founder of Small Biz Association and nonprofit organization JONA. Since 2002 she’s been working with different types of businesses, solopreneurs and nonprofit organizations helping them develop their brand strategy for success. Her passion, knowledge and strategic thinking provide great input to those who are looking to stand out and thrive in today’s tough business world. Whether you’re just starting your business or you already have a business, but need support, change or complete re-branding for your business and lifestyle, you can find it all with Magnetic Look.

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How To Become A Super Affiliate

Affiliate marketing can be a great way to make money. Finding a niche market with products and services you trust and believe in is the first step to success. There are tremendous affiliate programs which offer you an abundance of tools and materials to promote and market their products. However, what you do with those tools and materials is entirely up to you. You can be just another affiliate or a super affiliate. What Is A Super Affiliate? Technically speaking a super affiliate is someone who generates a significant amount of profits for the products or services they represent. A super affiliate can make a healthy living from their affiliate business alone while a standard every day affiliate may need to supplement their affiliate income with, gasp - a 9-5 job! Benefits To Being A Super Affiliate The most significant benefit to being a super affiliate is the income. Many super affiliates make six ...

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How Entrepreneurs Define Success

Recent Hartford's Small Business Success Study released earlier this week surveyed 2,000 small business owners to discover that in spite of all the problems they face, solo-preneurs still remain optimistic about their future. It's really great to see that profits is NOT how small business owners define their success. Success for entrepreneurs is more about living their passion. Although 77% want to increase their profits, only 18% define it as the most important success factor. It's interesting to look at the barriers small businesses face on their road to success. No surprise, first place belongs to the economy. Government regulations made the 2nd place, causing additional administrative and accounting burdens for the small business owners. Among others that made it to the list are raising energy and fuel costs and lack of customers. I believe that we are entrepreneurs by choice. We just couldn't conform to the other way of living. We value our independence and ...

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Tips For Creating Powerful Headlines That Sell

No matter whether you run offline or online business, you have mere seconds to capture a prospect's attention. One of the single most powerful tools out there to help you accomplish this task is your headline. There are several keys to a compelling and profitable headline and a few tips to help you get the job done. #1 Tap into Your Prospects' Emotions According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are: smart, powerful, profitable. Other emotions you can tap into are a desire to feel: 1. Attractive 2. Sexy 3. Assertive 4. Confident 5. Energetic 6. Pampered 7. A sense of belonging 8. In control of their own destiny 9. Wealthy 10. Proud 11. Respected 12. Safe #2 Make it Active To compel it's important to use active language - language that shows movement and commands attention. For example, "Stop Your Sugar Cravings Today With ...

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Strategy Quotes 2

"All successful people have a goal. No one can get anywhere unless he knows where he wants to go." Norman Vincent Peale “Organize, don't agonize.” Nancy Pelosi "There is always a better strategy than the one you have; you just haven't thought of it yet." Sir Brian Pitman "A strategy delineates a territory in which a company seeks to be unique." Michael Porter "Finally, strategy must have continuity. It can't be constantly reinvented." Michael Porter "So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving." Michael Porter "Sound strategy starts with having the right goal." Michael Porter "Strategy 101 is about choices: You can't be all things to all people." Michael Porter "The best CEOs I know are teachers, and at the core of what they teach is strategy." Michael Porter "The company without a strategy is willing to try anything." Michael ...

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Strategy Quotes

"What's the use of running if you are not on the right road." Author Unknown “Never interrupt your enemy when he is making a mistake.” Napoleon Bonaparte “Take time to deliberate, but when the time for action comes, stop thinking and go in.” Napoleon Bonaparte "Strategy is the art of making use of time and space. I am less chary of the latter than the former; space we can recover, time never." Napoleon Bonaparte "The strategy of my coach and me was that we looked at pictures of all the best pole vaulters from around the world, and we took the best parts from them, and we created a person that had never existed. We then started to work toward being such a person." Sergei Bubka "And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy." Jim ...

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Social Media for Dummies: How to Use Social Media

In a world that is driven by the internet, business owners are quickly realizing the value of social media marketing. Social media has many different valuable uses in the world of marketing. Not only does it help you find your target audience and get your message across to them, but it also helps you develop connections with them – one of the most important aspects in business success. Here is a short summarized guide to social media for dummies that will teach you how to use social media as a successful marketing strategy. Where will you market? There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time ...

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Using Social Media and Developing a Social Media Strategy

Facebook, Twitter, Linked In, Google+, YouTube – Social media is all around us. And because it is becoming such a popular way to connect with one another, many small businesses are now using social media to connect with their target audience. It is important to remember, however, that having a social media page is not enough. If you want to attract customers, you must also have a successful social media strategy. Here are six steps to help you develop your own strategy: Listen to what your consumers are telling you. The first step to any successful marketing strategy is research. And if you want your research efforts to pay off, you really need to listen to what your consumers are telling you. Determine your target audience and find out what they have to say by searching blogs, forums, or review websites related to your product or service. What issues is your target ...

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5 Powerful Mindset Strategies for Success in 2012 and Beyond

Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, yes you can do it, mindset. Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire. 1. Surround yourself with successful and positive people The influence people have over our own personal energy is amazing. Moods and attitudes are very easily spread, just look at how much of a difference a simple smile from a stranger can make for your day and then magnify it 1000 times to demonstrate the power of positive and successful friends, family and associates. When you have people around you who inspire you, believe in you and want you to succeed, there's no room for doubts and even ...

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5 Quick Tips To Get Website Traffic Fast

Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what's popular. Based on those assumptions here are five quick and easy tips to get website traffic fast! Tip #1 Make sure you're actually tagging your keywords Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they'll pass right by your web pages. Here's a quick brief on tags. There are a number of tag types including, Title tags. Title tags are quite possibly the most important place to situate your keywords. Here's what they look like - <title>Primary keyword phrase here. </title> ...Your title tag is where ...

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5 Keys To Creating Websites That Sell

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return time and time again. Let's take a look at five keys to creating a website that sells. Key #1: Make your website interactive As the internet continues to grow and evolve itís becoming more important to create a community around your business. To accomplish this you want to engage your visitors and customers. This can be accomplished a number of ways. You can: Provide a forum Post surveys or polls Enable visitors and customers to review or rank items. For example a "How valuable was this article?" question and a scale of 1 to 5 stars or a ranking from 1-10. Offer a blog and inspire comments and feedback Host contests and sweepstakes Publish video and audio ...

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