Author Archive for Silvia Pencak

Silvia Pencak is Business Branding Expert, Brand Strategist, CEO of Magnetic Look and founder of Small Biz Association and nonprofit organization JONA. Since 2002 she’s been working with different types of businesses, solopreneurs and nonprofit organizations helping them develop their brand strategy for success. Her passion, knowledge and strategic thinking provide great input to those who are looking to stand out and thrive in today’s tough business world. Whether you’re just starting your business or you already have a business, but need support, change or complete re-branding for your business and lifestyle, you can find it all with Magnetic Look.

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How To Brand Your Business

A brand name often speaks for your business. Common consumers may not know your name as the owner of the business. But they sure will remember the branding of your business. Your brand is the finger print of your business. Therefore, this is a primary concern in establishing your business. This said, how will you brand your business? Plan a distinct business logo. Make it simple but catchy to the eyes. You need to be creative. Your logo should speak for your business. This means your logo should match with the type of business you are promoting. You may want to seek a specialist for an idea that could easily catch the attention of your targeted consumers. Make sure that when you release a business brand in public, it is already permanent. It is not advisable to change one branding after another. Further, your business branding should be constantly seen in any ...

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Money Management

It is important for a woman entrepreneur to be able to handle her money well. After all, money is one of the main keys in entrepreneurship.  I know that every one would agree that it is always wiser to save our hard earned money. Even though we live today, we still need to think about tomorrow. The goal is to not live just for today but to be secured for rainy days as well. One good way to save and secure the future is to invest your money. Here are some tips to help you. Protect your money. One way how to do it is to invest. However, investing means your money might freeze for a number of years. It might take 5 or more years to see the fruits of your investment. Ask yourself if you are willing to allow your money to simply sit for 5+ years. If the answer ...

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Common Branding Mistakes

As small business owners and women entrepreneurs running businesses on our own, it is without question that sometimes we will fail and we will have to pick ourselves up again, brush ourselves off and get back up and try again. With such a tricky concept as branding is, you want to make sure you understand and prevent as many mistakes as you can. To help you learn from mistakes of others instead of making your own I came up with the list of biggest branding mistakes. So read carefully as here are some of the biggest branding mistakes out there: Unprofessionalism. Many people start their businesses and brands on a shoestring, as a result they scrimp on the things that matter most, logo, website, or other marketing tools are done for pennies or even worse, they try to do them themselves. They fail to represent their brand well and end up with ...

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Promoting Your Brand

If you're lucky enough to be at the point with your business that you have decided upon your branding and feel confident in it, then you are at the point where you need to move on to the next step.  This step involves promoting your brand, getting the word out, essentially allowing others to “discover” your brand. The successful brands out there easily come to mind.  This means that they have done something right, because as a result you “remember” them.  What are some memorable brands that you can think of, possibly Coca Cola, Microsoft, or Nike. In short these brands have delivered on their promise to you, they have stood behind what they offered and they have given you, their customers something of value.  This is what we as business owners and entrepreneurs want to do.  In order to successfully promote our brands and have them “stand out” we must make ...

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What Do Branding And Fashion Hunting Have In Common?

As a woman entrepreneur, you may be surprised that business “branding” is a lot like one of the hobbies that so many women out there today love, that hobby being “fashion”.  Don't be mistaken, it isn't all glitz and glamor, creating a brand is hard work, however there are a lot of similarities in “fashion” and “business branding”.  In fact,we as women entrepreneurs can learn from those in the fashion industry. How? You may ask.  It is quite simple look at what they are doing.  When you go shopping for a new dress what do you do? First, you determine where you are going to wear the dress?   What is the occasion, you want it to fit in with the atmosphere right?  If you're wearing it to a wedding it must be formal most likely.  If you're wearing it to the park for a picnic you would want it to be casual ...

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Branding Quotes

I love reading inspirational quotes. They don't take too much time to read, but they still inspire you and get you going. I decided to share with you some of my favorite branding quotes today. Enjoy and feel free to add yours in comment area! "Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." Edwin Artzt "A tiny change today brings a dramatically different tomorrow." Richard Bach "It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." Harry Beckwith "A great brand is a story that's never completely told." Scott Bedbury "It is what we think we already know that often prevents us from learning. " Claude Bernard Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company." Christopher Betzter "A brand for the ...

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Branding Helps Your Business Stand Out

As business women and entrepreneurs, we all want our businesses to be successful.. In order to truly be successful we must find the magic link that allows us and our businesses to “stand out”.  I believe that this missing link for many of us is securing a “brand” that works for us.  Many times we base our brand on what we believe is popular or what is working for others rather than creating a brand that is unique to us and that truly fits us and our business. If done properly your brand can be the “it factor” that helps you stand out from the crowd in the business world, no matter what your business is, or what industry or area of expertise you are in and no matter how saturated you feel your market already is, you can still shine. Simply put your brand is your image, the representation of you ...

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You Are Your Brand

As a business owner, it is important to be aware of the fact that you are your brand.  Many business owners spend tons of time and money trying to discover and develop their own branding, when the truth is you are your own brand.  If you realize this early on you are aware of  how easy it is to take your own personality, your own strengths and who you are to develop a strong, personal brand that can be a powerful marketing tool for your business. Business women in particularly can use this to their significant advantage.  More often than not women are intuitive and in touch with themselves and enjoy discovering their own unique personality, gifts, talents and strengths.  Once they do so, they are then able to turn those things into a winning brand for their business.  So, what is an enjoyable journey for most women becomes a powerful ...

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Extraordinary Lifestyle

Author: Silvia Pencak There's a new trend out there. There are many people making big money online, living extraordinary lives and they all have something in common. People like Gary Vaynerchuk, Bernadette Doyle, Fabienne Frederickson, Yanik Silver, Carrie Wilkerson or Paul Evans have something in common. They all value personal growth, "me" time and their families. Even though they probably make more money than you right now, even though they live a different lifestyle than you do, they aren't that much different from you. They love their close ones, value their friendships, they even have their bad days. So what makes them different? I believe there are couple keys that can help you get more done, change your lifestyle and make your life easier. Let's mention the most important ones to help you get started. Mindset If you've been in my space for a while you know that I am not a fan ...

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How To Be a Go-Getter

Author: Silvia Pencak "Have no fear of perfection, you'll never reach it. " Salvador Dali I know, I know... Nothing is perfect, it's just waste of my time, but what if I just can't help it? What if I really CAN do everything better than anyone else, what if I just add couple more sentences... and maybe find another picture... If you can't let go unfinished task, you can't trust other people's expertise and you can't sleep at night because there's still plenty of work waiting for you at your desk, in the kitchen or somewhere else, we need to "talk". Do not understand me wrong. I like job well done and I appreciate job well done, but striving for "perfect" will wear you down. Think for a minute. How much did you really get done today? And how about this week? This month? If you're ready to get more done, check ...

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