Author Archive for Silvia Pencak

Silvia Pencak is Business Branding Expert, Brand Strategist, CEO of Magnetic Look and founder of Small Biz Association and nonprofit organization JONA. Since 2002 she’s been working with different types of businesses, solopreneurs and nonprofit organizations helping them develop their brand strategy for success. Her passion, knowledge and strategic thinking provide great input to those who are looking to stand out and thrive in today’s tough business world. Whether you’re just starting your business or you already have a business, but need support, change or complete re-branding for your business and lifestyle, you can find it all with Magnetic Look.

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Top Branding Tips To Take Your Business to Six Figures and Beyond

Branding may not be at the top of your list of priorities when operating your own company, but I wonder if you even know what branding is?  If you're aiming to have a successful company, branding should be a vital part of your business plan.  To take your company to six figures and even above, you need to have a brand management plan in place from the earliest point! What is branding?  Branding is a strategic process to encourage business exposure and most importantly, gain more sales.  If you are not familiar with what it takes to brand your company and its products, then read on.  Think of a company jingle that you see on television, you know the entire song beginning to end before the commercial even begins.  You have most probably utilized their services at some point in life and become feeling safe buying through them, almost as if you ...

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What Can a Good Brand Strategy Do For Your Business

Having a business is both rewarding and exhausting.  It can drain you financially as well as emotionally and physically.  It requires a lot for one to get the idea formulated for the type of business they wish to establish, then proceed with the plan and begin working for yourself.  It will require more than just funds, it will require a great brand strategy and some form of startup plan for the traffic to begin flowing. Having a good brand strategy can make the best of the worst of times in retail and other markets.  Well over fifty percent of small businesses are retail based.  The pizza shop down the street, the daycare center, the hair salon and so on.  These places either make or break it and with a good customer base, they can spread the work that this is the place to go!  Branding is nothing more than getting your ...

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Make People Know About Your Business

Taking care of your home or office based business can be challenging.  It can also be expensive, which is why it is so crucial to ensure that you are gaining as many new clients as possible.  This type of skill is commonly referred to as brand awareness.  This can come in many forms such as social media, marketing for business growth and local exposure. To begin, you must gain a rather well thought out plan for your brand strategy.  If you will be seeking the attention of a younger group of people, then look into social media marketing and brand positioning that is aimed at a more youthful base.  You might want to consider using sites on the web such as Twitter and Facebook.  Culturally speaking, those primarily between the ages of seventeen and thirty-five utilize those social networking platforms not just on a daily basis, but in some cases even ...

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Luck Quotes

"Luck consists largely of hanging on by your fingernails until things start to go your way." Aaron Allston "And I always found that the harder I worked, the better my luck was, because I was prepared for that." Ed Bradley "Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the better prepared you are, the more luck you might have." Ed Bradley "Luck marches with those who give their very best." H. Jackson Brown, Jr. "With luck on your side, you can do without brains." Giordano Bruno "You don't just luck into things as much as you would like to think you do. You build step by step, whether it is friendships or opportunities." Barbara Bush "It's hard to detect good luck - it looks so much like something you've earned." Frank Howard Clark "I believe in luck: how else can you explain the success of those you dislike?" ...

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Top 7 Tips To Help Your Business Thrive Online

Looking for tips to help you gain more exposure for your business?  I could write for weeks about the ideas helping you effectively grow traffic, but let's look at the top 7 tips to help your business succeed. Business branding is simple when you have a smart plan leading you in the right direction.  The following are seven tips to help your struggling small business: 1.  Get online Use the internet to aide you when you need it the most.  It is very simple to spend just a few minutes on the web each week to profit big time.  The social networks alone can greatly increase the amount of sales and new traffic that you can obtain in your company.  Get a company profile page and begin posting specials and deals on your page and those of your best clients that you know personally. 2. Publications Utilize any forms of publications that you feel ...

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Does Brand Positioning Really Work?

Getting your name on the front of a building is an exciting accomplishment for anyone to achieve.  Whether you are a local plumbing company, or a fortune 500 company, either way you have created it and that alone is quite a feat.  Once you have a supply of what it is that you would like to do as a small business, you must follow through with marketing and using successful brand management skills to get you somewhere. It is imperative to look closely at what it is you will be selling or marketing before you start buying ad spaces and running local billboards in your area that may or may not be very effective in your business branding scheme.  When you being the startup process to bring more attention to your company name, consider what fees you can realistically afford.  Certainly a television commercial is great for almost any company, but ...

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Business Branding as a Tool To Profitable Business

Business branding as a tool to profitable business is becoming more and more evident as time progresses.  We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing. To be successful at getting traffic for your small business, you must first observe what type of business you have and go with the best marketing options for your niche, industry or geographical area (or all). Carefully review what types of clients currently do business with you and feed off of that demographic. If the vast majority of clients you have are women between the ages of forty and fifty years old, then create business branding strategy that will benefit, attract and win that group of people. Look for brand strategy that can pull in that demographic of people.  Social media for example, is growing like a fire and ...

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A Tiny Change Today…

...brings a dramatically different tomorrow." Richard Bach One of my favorite quotes and the one I'm trying to live my life by. But let me back up a bit. Those of you who spent some time in my space know that I don't usually write personal notes. I'm more about tips and strategies (oh yes, I absolutely love strategy) for small businesses and entrepreneurs at all stages of development. So what's different today that I decided to post a personal message? Let me explain... First of all, I got tired. Yes, I got tired of many things, but mostly of complaints. There are way too many complaints out there about economy, too much information, too little information, too many competitors, too little clients, too many distractions, too little time and who knows what else. And yes, I'm tired of excuses. Secondly, I got it. I've heard many clients, friends and even strangers talk about their businesses not ...

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Social Media Toolbox

If you're ready to dig deep into social media and learn how to use it to benefit your small business, here are the resources you might find helpful. Social Media The Importance of Social Media Marketing Your Step by Step Guide to Social Media Marketing How To Market Your Business Through Social Media Social Media Marketing FAQ's The Magic of Social Media Marketing Creating an Effective Social Media Presence Online The Role of Social Media in Generating Marketing Sales Leads Everything You Need To Know About Social Media Marketing Top Social Media Sites for Small Business Checklist for Successful Social Media Marketing Cool Tricks to Maximize Your Time on Social Media How To Successfully Leverage Social Media Social Media and Branding How To Boost Your Personal Brand with Social Media Branding Your Small Business & How To Use Social Media to Boost Your Brand Building Your Online Brand with Social Media Social Media and Branding for Small Businesses Social Media Marketing to Build Your Business Brand Why Do Brands and ...

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