Category: Business & Money

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Branding vs. Business Cost

Author: Silvia Pencak How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it's vital to the growth of your brand and success of your business to view your brand strategy as an investment. I've had several clients and small business owners tell me lately that they can't start any new branding initiatives because they are cutting costs and streamlining their operations to help navigate the economic challenges. While I'll be the first to admit that the current economic situation should cause all of us to take a good, hard look at our business model, and that cutting costs and reducing expenses is a wise endeavor - I think there's a fundamental mistake in that line of reasoning. Branding shouldn't be considered a cost - and therefore be subject to 'reduction' - instead, branding should be viewed as an investment. Branding as a Cost: You see, if ...

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How to Model a Strategic Branding

Author: Silvia Pencak Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition. What is a Branding Model? There are basic models utilized in the process of brand planning. Each of them will cover different scopes and aspects of the process to create a sound branding strategy. Aside from the ability to postulate methods for arriving at a specific brand idea, these models will also help businessmen understand the behavior of ...

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How to Strengthen your Business through Branding

Author: Silvia Pencak How fast do you return a telephone call or an email from a potential lead? I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. Even if I am busy, I at least try to respond and inform them that I will return their call when I have time enough to respond properly. Couple weeks ago I emailed a company requesting to help me solve some issues I was having with their services. They emailed me right away to confirm they received my request and will respond in a timely manner. After 2 weeks I emailed them back asking how much longer I should wait. Their response came after couple days just to confirm ...

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Co-Branding with Small Businesses

Author: Silvia Pencak All the big brands are doing it, entrepreneurs are doing it, and even teenage school kids are doing it, but the chances of many small businesses doing it right are close to zero! Now, what on earth am I talking about? Well, today I’m going to share with you one of the most powerful techniques to strengthen your brand. So, strap in folks. You are what you eat. Have you ever seen someone eating fruits or veggies and thought to yourself – “Damn… that guy is definitely on a diet or something”. Or maybe you just saw someone wearing really cool Nike gear and you assumed they were seriously sporty. These are prime examples of what psychologists and marketers like to call – proximity influenced perception. Basically, as humans, our minds store things in a particular way, which allows us to cross-reference ...

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Money Management

It is important for a woman entrepreneur to be able to handle her money well. After all, money is one of the main keys in entrepreneurship.  I know that every one would agree that it is always wiser to save our hard earned money. Even though we live today, we still need to think about tomorrow. The goal is to not live just for today but to be secured for rainy days as well. One good way to save and secure the future is to invest your money. Here are some tips to help you. Protect your money. One way how to do it is to invest. However, investing means your money might freeze for a number of years. It might take 5 or more years to see the fruits of your investment. Ask yourself if you are willing to allow your money to simply sit for 5+ years. If the answer ...

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Extraordinary Lifestyle

Author: Silvia Pencak There's a new trend out there. There are many people making big money online, living extraordinary lives and they all have something in common. People like Gary Vaynerchuk, Bernadette Doyle, Fabienne Frederickson, Yanik Silver, Carrie Wilkerson or Paul Evans have something in common. They all value personal growth, "me" time and their families. Even though they probably make more money than you right now, even though they live a different lifestyle than you do, they aren't that much different from you. They love their close ones, value their friendships, they even have their bad days. So what makes them different? I believe there are couple keys that can help you get more done, change your lifestyle and make your life easier. Let's mention the most important ones to help you get started. Mindset If you've been in my space for a while you know that I am not a fan ...

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