Category: Customer Service

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Four Things To Consider When Creating a Small Business Strategy

What makes the difference between a successful business and a business that is barely staying alive? What is it that makes Apple, McDonalds, or Nike so popular among the masses? The answer is simple – a good business strategy. Whether you own a small or large business, it is your strategy that can take you all the way to the top. Let’s take a look at four ideas that will help you start building success for your small business. First of all, it is important to look at your competition. When creating a strategy for your small business, start here. Research your competitors and ensure that you use this information to make your business better. If you've never done the research before, I strongly recommend for you our Brand Positioning in a Week program, which takes you step by step through research and creating your unique positioning on the market.) On top of ...

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How To Improve Your Website Conversion Rates

So, you want to know how to improve your website conversion rates? You’ve come to the right place! For those who are unsure, a conversion rate is the percentage of visitors to a website that go on to make a purchase. If you want to run a business, it is not enough to get people to your website – you must get them to buy from your website. Let’s take a look at some tips to help you improve conversion rates at your website. The first thing you must do is to develop a great website design. Your website design is the first thing that your potential clients see. When looking at your site, they will either continue searching through it or they will leave. In order to have your potential client to continue searching through your website, your webpage design needs to be both attractive and professional. If your website ...

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Winning the Hearts of Your Clients

If you want to succeed in your small business venture, you need to capture the attention of your clients. After all, without the clients, you don’t have a business. Customers are the key to your success, so winning the hearts of your clients is essential. Let’s take a look at a few tips to help you win over your potential customers. The key to winning the hearts of your clients is demonstrating value and developing trust. There are several ways that you can accomplish this. Firstly, and most importantly, always offer excellent customer service. In offering great customer service, the most important thing that you can do is listen to your customer’s needs. All customer feedback, positive or negative, is good for your company. Positive feedback builds your confidence showing you what you are doing right, and negative feedback can help you to improve on things you may be doing wrong. ...

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Customer Engagement: Beyond the Words

Customer engagement is akin to many of the catch phrases that pop up in marketing lingo from time to time.  These often take the marketing world by storm, and then eventually subside.  However, customer engagement seems here to stay.  Essentially, it is a strategic approach to marketing that seeks to engage customers on a more individual level.  The rationale being, that this will allow the company to be more responsive to changes in customer needs, and behavior. Customer engagement takes direct marketing up several notches, by focusing more on two way communication. The advent of social media added a new dimension to the marketing landscape. Because of the ease with which messages, both good and bad, can become viral, marketers have found it increasingly important to start listening to customers. Marketing is no longer limited to just sending a message to the customer, but rather, marketers are being forced to listen ...

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Broken Promises

In general, what sets one product apart from the rest is branding.  Branding is a method that differentiates a product and makes it easily identifiable.  It should therefore be an important component of your company’s marketing thrust. It is a twofold concept, involving the promotion of both your business and product. Business branding involves the utilization of diverse tools to promote your business’ strengths in order to attract customers, and cement your position in the market. For the small business with limited resources, less costly marketing tools like social media, can be used to create value for the business.  Sites like Twitter, Facebook, LinkedIn, and others, present the opportunity to spread the word about your business, and get your name ‘out there’.  However, use of these resources should be part of an overall brand strategy, aimed at developing a well-defined brand (unless you're planning to waste lots of time without seeing ...

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Building an Authentic Business Brand

We keep hearing a lot about authenticity these days. Many entrepreneurs understand that they need to make their business authentic and relevant, but they get lost in application. When it comes to authenticating a business’ brand, there are several key marketing success factors.  A key success factor is what is required of every business to ensure competence, competition, and success.  Determining key success factors should be a priority for any size business interested in authenticating its brand. Essentially, every business keen on succeeding in a particular market or industry should understand the environment of the industry well enough to know what is and what isn’t necessary to successfully exist and thrive in any given market.  Effective authentication is only possible when a business makes a conscious effort to keep its finger on the pulse of its relative industry. Another very relevant marketing related key success factor includes the establishment and successful maintenance ...

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Using Facebook for Branding and Customer Service

Facebook is one of the best known ways of marketing a business product or brand today. Social marketing is used by businesses to enhance overall marketing strategies. First rule to remember when using Facebook for branding and customer service is knowing who your targeted audience is, and friends and family certainly fit this category. Word-of-mouth and self-promoting a particular brand on social networks like Facebook can greatly increase business profitability, while building a trusting customer service base. If you build your Facebook account only through close friends, you must remember that these people may need more prompting to invest in or purchase a product or service and become customers. This is where discussions and postings using user-friendly and non-pressuring sales tactics bring best results. A business that sets itself up through word-of-mouth should have quality advice on a brand, including reviews and market trends. Being labeled as an expert in the ...

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7 Tips for Small Business Branding

One of the vital things that are required for you to achieve long term success is proper branding. Common mistake is that people regard branding as a logo development. What they fail to see is that it is actually managing the feelings and the thoughts of your customers so that you can be sure that your product or service is what they desire. Now, branding is not just for large and multi-national companies. So if you’re a business owner, take a look at these tips for small business branding: 1. Logo Keep in mind that the design of you company logo is not really that important. Although having a very nice and professional logo makes your company look great, it does not contribute to the increase of the sales. You don’t have to spend ...

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Small Business: Definition and Facts

Small business can be considered as a form of business in which it is owned and controlled by a private sector. It generates a reasonable low amount of sales and provides work for a minimum quantity of employees. Small trades are typically owned by companies, partnerships or perhaps a single proprietorship. It is known that the legal description of “small” differs by nation and by the type of industry and usually has fewer than 15 workers if it’s under the Fair Work Act of 2009 or 50 employees if under the European Union, and less than 500 workers if qualified through the Small Business Administration of the United States. Aside from that, this industry is also classified based on other methods like sales, net profits, or sales. There is a widespread of this category of business in a lot of countries although it usually depends on a specific economic scheme that ...

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4 Ways to Build Your Brand through Customer Service

The ultimate goal of a business when placing value on its brand and customers is knowing how to create sustainability in both aspects. A good way to create that sustainability is to invest in achieving high satisfaction ratings for the customer service department. The following four ways to build your brand through customer service are the foundation for that sustainability. Team Branding Training Belief and integrity in a brand comes from the heart and customers can always tell when a customer service representative truly cares about a particular brand. Extensive training with merging your team with the brand is important. Your team, especially your customer service people should be engaged in discussions about all aspects of the brand through service training. This initial stage is used to keep the customer service representative empowered as to a brand’s marketability. Their belief in the brand will be passed down to the customers, creating ...

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