Category: Customer Service

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How to Strengthen your Business through Branding

Author: Silvia Pencak How fast do you return a telephone call or an email from a potential lead? I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. Even if I am busy, I at least try to respond and inform them that I will return their call when I have time enough to respond properly. Couple weeks ago I emailed a company requesting to help me solve some issues I was having with their services. They emailed me right away to confirm they received my request and will respond in a timely manner. After 2 weeks I emailed them back asking how much longer I should wait. Their response came after couple days just to confirm ...

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How To Nurture Your Business Brand

Author: Silvia Pencak Getting one on one with the clients is very important. You need to talk to the clients and let them know that you are there for them if they have questions and that you really exist. It is hard for a business to gain exposure when they don’t have someone to actually talk to. If your business targets a local community then it is important to get out there and talk to the community. Remember you are looking for the audience who is going to benefit from your product. These are the people you want to talk to. If you have a business on the web then you need to have a contact page or consider providing direct chat option to get one on one contact with your clients. This gives your clients a good feeling as they ...

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How to Stay Strong with Your Branding

Author: Silvia Pencak Promoting a business brand is tough. However, it is tougher to maintain it in the midst of a challenging and dynamic business trending. You can keep your branding strong in spite of tight competition. To stay "in the game" follow your competitors’ progress. Know their edge and their weakness. Know the areas where they come in strong with the consumers’ perception. Exploring the weaknesses of your competitor might help you determine how to compete with their product brands. Stay on the loop despite any challenges and changes that may occur in the industry. This will help you further promote your edge with your competitor and retain the value of your branding despite changes in business trending. Do not focus on advertisements and promotions. Your branding should speak for your product.  If your clients expect to get a certain standard from your product, make sure they will not get disappointed. Spend time ...

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How To Increase Your Brand Awareness

Author: Silvia Pencak In order to be successful in your business, you should be successful in branding your business as well. This could actually increase your profits in the process. What are the ways to increase the awareness for your branding? Create a tag line for your business. You can create a contest for your employees or clients. Offer a prize for the winner.  If you get just one person with a good tag line, that will be enough. The winner will surely be proud that his tag line is actually chosen to represent the company. However, if none is able to come up with the idea, hire a specialist to create a tag line. Once you have your tag line, promote it. You can promote you tag line and your business on the side of the cars or vans used for your business. It should also carry the logo of your company. ...

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Customer Service

I didn't mean to post anything this weekend (as you probably know we're moving), but I couldn't resist. Such a bizarre situation happened that I just had to write about it. Because we're moving, I called a company in charge or our home phone line and internet and asked them to move our service to our new place. Because it was more than 3 weeks notice, everything seemed to be fine. They will cut off our service on Friday early morning and connect the lines at our new place Friday morning. I've got at least 5 phone/email reminders last week that someone needs to be present at the new place in order to connect our services. Everything seemed to be so professional... But only until Friday morning. First the guy called that he is on his way half an hour later than he was supposed to come and it took him another ...

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