Category: Guest Writers

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Why Solo Professionals Should Develop A Multi Income Stream Business Model

Many solo professionals or consultants source their work through employment agencies, through existing relationships, and some through their own marketing. Many suffer the 'feast and famine' cycle of clients and often struggle to build a regular client base, experiencing a lower-income than when employed permanently, often working excessive hours and eventually falling back into a full-time work. Here are 5 strategies to use to generate recurring revenue and avoid that 'feast and famine' cycle through the multiple income stream business model. Which ever way you look at Business Development, growth or expansion; there are three key things, and only three that you can do to grow your business: Change the product or the service that you deliver and develop new products in your existing market. Change the markets that you sell to, taking an existing product into new markets or you can ...

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Seven Ways To Be a More Collaborative Leader

Many of us believe in collaborative principles, and some of us believe we operate according to those principles. But if we really stop and think: what does it mean to be collaborative, what arises? It's a nebulous term that surfaces frequently but with little substance. Here are seven ways for you to add a little more meaning to the term "collaborative" while becoming a more effective leader in the process. 1. Reframe your role As we imagine ourselves as leaders, the picture often comes with inarticulate assumptions, judgments, beliefs about what our roles are, and are not, about. Is your role as leader to delegate, motivate, inspire, redirect, dictate, or teach? What does it include and what is outside boundaries of your leadership? A collaborative leader sees their role as a facilitator and coach. It is not one of control or dictatorship, ...

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What Is Integrated PR?

Integrated PR is not about social media (Facebook, LinkedIn, Twitter), nor about traditional media (TV, radio and print). It's about both. The important thing is to use as many different channels as possible to deliver your message. That's not to say that just using radio advertising, or a campaign on Twitter, is a bad thing. My contention is that you should use as many options as you can in a single campaign.I define integrated PR as A PR campaign which delivers a single core message, using both traditional and social media. First, you need a message. The art of good PR is to be able to convey the right one, in the right way, at the right time, to the right audience. The essence of a message is always the precise detail we wish to impart. So, how do you create this ...

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Personal Branding Methods to Achieve Instant Success

Personal branding is required if you want to achieve long-term success in your endeavours. As a concept, it allows you to be the face or brand of any product or idea that requires to be marketed. While many have tried out personal branding, only a few have achieved absolute success. Mostly, it is because the methods employed for brand creation are either partially realised or improperly executed. However, three methods can help you achieve instant success as long as you execute them properly. Lifecasting Nowadays, it is not enough to podcast, in order to create and maintain personal branding. Instead, you might want to consider sites like Qik.com and UStream.tv for doing live videos. Here you are provided with your own profile that will be able to record live audio as well as video. This can be then, streamed and experienced by a viewer who is tuned in to your site. From ...

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Creating a Powerful Brand Name

"Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all." -- Dwight D Eisenhower From top business executives, to people striving everyday in their communities. From traditional corporations, to the internet, "branding" has become one of the most significant marketing practices to date. We have all become accustomed to the fact that our favorite brand will consistently offer a certain level of quality. We are so bombarded by product brands that we are barely conscious of them much of the time, but most of us have at  least some level of brand awareness. We can repeat their ad slogans. Dude, you're gettin' a Dell! or Energizer, it just  keeps going and going and going... But most important for the companies that make brand-name products, is the fact that we look for them when we shop. The business world has long recognized the value of creating ...

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Basic Tips to Promote Your Startup Business

Ninety percent of the startups fail within first two years according to SBA. The main reason behind this is the lack of efforts which are required to promote a startup among the target audience or using wrong methods for its promotion. In this article I would be discussing the tips which you should take care of while planning your promotional Campaign. Identify Your Target Audience This is the most important thing you should take care of while promoting your business. Identify the audience which would be interested in buying your product depending upon the location, gender, age etc and then advertise about your product on places online or offline where your target audience is mostly found. For example it could be some forum or community online or offline where you advertise about your product. Establish yourself as Brand Everybody likes to buy branded products. Hence try to establish yourself as brand. Wear t-shirts imprinted ...

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Branding Yourself – The Key To Network Marketing Success

Large companies spend phenomenal sums of money on branding every year, to give themselves a major advantage in increasingly competitive markets. But what exactly does "branding" mean, and how is it relevant to YOU, as a home business owner? Quite simply, a brand is a business's promise to its customer. It defines what they can expect from its products or services, and it distinguishes its offering from those of its competitors.  When we hear the brands Microsoft, Google or Starbucks, we immediately know exactly what to expect and what they are renowned for.  I always like to think of a brand as the personality of a business, a unique combination of qualities that makes it stand out from the crowd. As someone who spent 20 or so years in conventional marketing before joining a network marketing business, what struck me immediately was how little importance was attached to branding by most distributors. An ...

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Top 10 Women Entrepreneurs’ Empowerment Tips

1. Enlightenment - Have Faith In a Women's Entrepreneur Success Survey I conducted, the #1 category chosen out of 44 to define "Success" was "Faith". It can be assumed that accountability to God, or a higher purpose, helps you work with strong values, ethics and morals; based on charity, kindness, compassion, and the genuine passion to help others. Also, having faith may help you learn from your failures quicker, have less fear, and take more educated risks, because every experience (good or bad) is one step closer to goal attainment for all the right reasons. 2. Empowerment of Self - The Ability to Chose Empowerment is about learning there are choices, in which you have the right to be the healthiest and happiest person you can be today. One critical choice in the self-empowerment process is to enter into self-discovery process that leads to self-acceptance and results in self-love. You will reach your ...

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