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		<title>Social Media Tips: How to Increase Your Social Media ROI</title>
		<link>http://www.mymagneticblog.com/social-media-tips-how-to-increase-your-social-media-roi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-tips-how-to-increase-your-social-media-roi</link>
		<comments>http://www.mymagneticblog.com/social-media-tips-how-to-increase-your-social-media-roi/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 12:43:45 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[online visibility]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=4272</guid>
		<description><![CDATA[<a href="http://www.mymagneticblog.com/social-media-tips-how-to-increase-your-social-media-roi/"><img align="left" hspace="5" width="150" height="150" src="http://www.mymagneticblog.com/wp-content/uploads/2012/02/Hands-150x150.jpg" class="alignleft wp-post-image tfe" alt="" title="Hands" /></a>Over 2 billion people access the internet on a daily basis and approximately just over 5 hundred million of them are Facebook users. The number of people following Twitter is in excess of 2 hundred million. It is important that businesses jump on this social media bandwagon and take full advantage of it.
Companies need to increase their online visibility and social media is the best resource for accomplishing this. In order to increase your business’s ROI, you must expand your rankings and maximize your online presence. There are numerous social media tips on the internet, but researching them is time consuming and often very confusing.
First, you must search for the tips and research the authors and their websites to ensure their credibility. Then more research must be done to compile the information and learn how to implement the tips. Wouldn&#8217;t it be much easier if someone combined all of this information into one program?
The good news is though, that someone has already done it.
Magnetic Look has you covered with our best selling social media telecourse Social Media Simplified. In this program we take you behind the scenes of the top social media sites and help you&#8230; <a href="http://www.mymagneticblog.com/social-media-tips-how-to-increase-your-social-media-roi/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-4280" title="Hands" src="http://www.mymagneticblog.com/wp-content/uploads/2012/02/Hands-300x202.jpg" alt="" width="300" height="202" />Over 2 billion people access the internet on a daily basis and approximately just over 5 hundred million of them are Facebook users. The number of people following Twitter is in excess of 2 hundred million. It is important that businesses jump on this social media bandwagon and take full advantage of it.</p>
<p>Companies need to increase their online visibility and social media is the best resource for accomplishing this. In order to increase your business’s ROI, you must <strong>expand your rankings </strong>and<strong> maximize your online presence</strong>. There are numerous social media tips on the internet, but researching them is time consuming and often very confusing.</p>
<p>First, you must search for the tips and <strong>research</strong> the authors and their websites to ensure their credibility. Then more research must be done to <strong>compile</strong> the information and learn how to <strong>implement</strong> the tips. Wouldn&#8217;t it be much easier if someone combined all of this information into one program?</p>
<p>The good news is though, that someone has already done it.</p>
<p>Magnetic Look has you covered with our best selling social media telecourse <span style="text-decoration: underline;"><strong><a href="http://www.magneticlook.com/sms" target="_blank">Social Media Simplified</a></strong></span>. In this program we take you behind the scenes of the top social media sites and help you develop your very own social media strategy that reflects your business personality and core strengths and alignes it with your website.</p>
<p>If you have no time to waste to study social media, let us help you with social media implementation process. We&#8217;ll take this off your shoulders as we&#8217;ll help you design your winning social media strategy as well as implement it with our <span style="text-decoration: underline;"><strong><a href="http://www.magneticlook.com/services/social-media-services/" target="_blank">Social Media Services</a></strong></span>.</p>
<p>Both of the above programs are incredible assets to any entrepreneur and their budding business as well as any existing company looking to increase its social media ROI.</p>
<p>One of the main ways how we do social media here at Magnetic Look is through <strong>engagement</strong>. Engagement seems to be a buzz word these days, but not too many seem to understand what it means for social media. Social media engagement is basically the <strong>communication between companies and consumers</strong>. It is a two way street because it refers to businesses actively communicating what they offer as well as clients being able to respond instantly to express their desires and needs.</p>
<p>Through engagement businesses are able to <strong>learn what their hot prospects want</strong> and then cater to those specific desires. It is important that your content on social media networks is informative, clear, and authentic. It is also important to be proactive, anticipate what your clients need, and let them know what you offer that will benefit them.</p>
<p>Consumers are able to let companies know if they are satisfied or if they have grievances.  Individuals running a campaign for public office use social media to learn what their constituents want. Candidates have teams of people who read, research, analyze, and respond to all posts in social media. This includes all social networks forums, message boards, blogs, and tweets.</p>
<p>All business owners need to <strong>build a strong online presence in order to maximize their social media ROI</strong>. The internet has become the advertising wave of the future and you should not let your business be left behind. Whether you choose to take advantage of social media or not, you and your company will still be tweeted, blogged, and talked about in both positive and negative ways. It will benefit your company greatly if you utilize social media to <strong>become more informed about what your customers think</strong>.</p>
<p>Positive feedback will let you know what consumers expect and whether they are satisfied; and you can continue improving these themes. Negative feedback will let you know what consumers are not satisfied with and you can completely restructure these ideas or dismantle them all together. Through social media a business can ask for feedback, opinions, suggestions, and promote the company all at the same time.</p>
<p>I&#8217;d love to hear your experiences with social media. Have you found social media helpful for your business? What platforms worked best for you so far? And what benefits have you experienced? Leave your comment in the comment section below.</p>
<p><em><a href="http://magneticlook.com/" target="_blank">Magnetic Look</a> works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. <a href="http://www.magneticlook.com/services/private-coaching-and-consulting/" target="_blank">Learn how we can help you and request your quote here.</a></em></p>
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		<title>Systems Quotes</title>
		<link>http://www.mymagneticblog.com/systems-quotes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=systems-quotes</link>
		<comments>http://www.mymagneticblog.com/systems-quotes/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 12:45:35 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Quotes]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=4064</guid>
		<description><![CDATA[“Foolproof systems don&#8217;t take into account the ingenuity of fools”
 Gene Brown
“A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships.”
 Stephen R. Covey
&#8220;Anything that can be measured can be improved&#8221;
 Michael Dell
&#8220;A system is a network of interdependent components that work together to try to accomplish the aim of the system. A system must have an aim. Without an aim, there is no system. &#8230;A system must be managed. The secret is cooperation between components toward the aim of the organization. We cannot afford the destructive effect of competition.&#8221;
 W. Edwards Deming
&#8220;If you can&#8217;t describe what you are doing as a process, you don&#8217;t know what you&#8217;re doing&#8221;
 W. Edwards Deming
A bad system will beat a good person every time
 W. Edwards Deming
&#8220;You cannot manage what you cannot measure&#8221;
 Peter Drucker
But no one can praise Roosevelt for doing this and then insist that he restored our traditional political and economic systems to their former vitality.
 John T. Flynn
&#8220;Watch the little things; a small leak will sink a great ship&#8221;
 Benjamin Franklin
Building technical systems involves a&#8230; <a href="http://www.mymagneticblog.com/systems-quotes/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p>“Foolproof systems don&#8217;t take into account the ingenuity of fools”<br />
<strong><span style="color: #7b013c;"> Gene Brown</span></strong></p>
<p>“A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships.”<br />
<span style="color: #7b013c;"><strong> Stephen R. Covey</strong></span></p>
<p>&#8220;Anything that can be measured can be improved&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Dell</span></strong></p>
<p>&#8220;A system is a network of interdependent components that work together to try to accomplish the aim of the system. A system must have an aim. Without an aim, there is no system. &#8230;A system must be managed. The secret is cooperation between components toward the aim of the organization. We cannot afford the destructive effect of competition.&#8221;<br />
<strong><span style="color: #7b013c;"> W. Edwards Deming</span></strong></p>
<p>&#8220;If you can&#8217;t describe what you are doing as a process, you don&#8217;t know what you&#8217;re doing&#8221;<br />
<span style="color: #7b013c;"><strong> W. Edwards Deming</strong></span></p>
<p>A bad system will beat a good person every time<br />
<strong><span style="color: #7b013c;"> W. Edwards Deming</span></strong></p>
<p>&#8220;You cannot manage what you cannot measure&#8221;<br />
<span style="color: #7b013c;"><strong> Peter Drucker</strong></span></p>
<p>But no one can praise Roosevelt for doing this and then insist that he restored our traditional political and economic systems to their former vitality.<br />
<span style="color: #7b013c;"><strong> John T. Flynn</strong></span></p>
<p>&#8220;Watch the little things; a small leak will sink a great ship&#8221;<br />
<span style="color: #7b013c;"><strong> Benjamin Franklin</strong></span></p>
<p>Building technical systems involves a lot of hard work and specialized knowledge: languages and protocols, coding and debugging, testing and refactoring.<br />
<strong><span style="color: #7b013c;">Jesse James Garrett</span></strong></p>
<p>&#8220;Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant&#8221;<br />
<span style="color: #7b013c;"><strong> Michael Gerber</strong></span></p>
<p>&#8220;In order for any business to succeed, it must first become a system so that the business functions exactly the same way every time down to the last detail&#8221;<br />
<span style="color: #7b013c;"><strong> Rick Harshaw</strong></span></p>
<p>“At its core, a fully functioning business is basically a set of systems and processes”<br />
<span style="color: #7b013c;"><strong> John Jantsch</strong></span></p>
<p>“All wealth is based upon systems”<br />
<strong><span style="color: #7b013c;"> Dan Kennedy</span></strong></p>
<p>&#8220;For a business to survive and thrive, 100 percent of all the systems must be functioning and accountable. For example: An airplane is a system of systems. If an airplane takes off and the fuel system fails, there often is a crash. The same things happen in business. It&#8217;s not the systems that you know about that are the problem &#8211; it&#8217;s the systems you are not aware of that cause you to crash&#8221;<br />
<strong><span style="color: #7b013c;"> Robert Kiyosaki</span></strong></p>
<p>&#8220;Think of these business systems as bridges. Bridges that will provide a path for you to cross safely &#8230;to financial freedom. . . Let&#8217;s take a dentist. A dentist spends years in school learning to become a self-contained system. You, as the client, get a toothache. You go see your dentist. He fixes your tooth. You pay and go home. You&#8217;re happy and then tell all of your friends about your great dentist. In most cases, the dentist can do the entire job by himself. The problem is that if the dentist goes on vacation, so does his income. True business owners can go on vacation forever because they own a system, not a job. If the business owner is on vacation, the money still comes in&#8221;<br />
<strong><span style="color: #7b013c;"> Robert Kiyosaki</span></strong></p>
<p>As a rule, software systems do not work well until they have been used, and have failed repeatedly, in real applications.<br />
<span style="color: #7b013c;"><strong>Dave Parnas</strong></span></p>
<p>&#8220;I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity&#8221;<br />
<span style="color: #7b013c;"><strong> Brad Sugars</strong></span></p>
<p>&#8220;Small differences in your [system] performance can lead to large differences in your results&#8221;<br />
<strong><span style="color: #7b013c;"> Brian Tracy</span></strong></p>
<p>Systems are not sexy &#8211; but they really DO drive everything we do!<br />
<span style="color: #7b013c;"><strong> Carrie Wilkerson</strong></span></p>
<p>&#8220;Everything affects everything else in one way or another. Whether you are aware of that or not does not change the fact that this is what is happening. That&#8217;s why I say a business is a system. This systems perspective reminds us that this is what is going on. And when you see it this way, you can manage your business better. You appreciate, for example, that any action will reverberate throughout the entire company. This causes you to pay more attention to what you do, and learn the right lessons from your experience.&#8221;<br />
<span style="color: #7b013c;"><strong> John Woods</strong></span></p>
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		<title>EBooks: From Idea to Profits In Record Time</title>
		<link>http://www.mymagneticblog.com/ebooks-from-idea-to-profits-in-record-time/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ebooks-from-idea-to-profits-in-record-time</link>
		<comments>http://www.mymagneticblog.com/ebooks-from-idea-to-profits-in-record-time/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 13:05:57 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business & Money]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=3976</guid>
		<description><![CDATA[<a href="http://www.mymagneticblog.com/ebooks-from-idea-to-profits-in-record-time/"><img align="left" hspace="5" width="150" src="http://www.mymagneticblog.com/wp-content/uploads/2012/02/Woman-writing-2-300x199.jpg" class="alignleft wp-post-image tfe" alt="" title="Woman writing " /></a>If you are serious about making money online, there are many ways to do it. One profitable idea is eBooks. EBooks require very little cost upfront and can provide lots of revenue for your business. Sounds like something you might be interested in? Let&#8217;s take a look at how you can make it all work to bring you extra profit.
What are EBooks?
EBooks are digital reading media that is easy to pass along to others. Many are opting for electronic books over printed books these days for several reasons. One, eBooks are shorter versions of more traditional books that can be created and published by you.
Secondly, eBooks are easy to use and store. They fill files on your computer instead of space on bookshelves in your home. EBooks can be read in PDF format online or printed to take with you. Unlike traditional books, as soon as you order an eBook, you can have access to it in minutes.
What does that mean to you?
Do you like to write? If you have a way with words and a talent for enticing readers, you can use eBooks to bring a profit to your blog or website. Use your&#8230; <a href="http://www.mymagneticblog.com/ebooks-from-idea-to-profits-in-record-time/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-4252" title="Woman writing " src="http://www.mymagneticblog.com/wp-content/uploads/2012/02/Woman-writing-2-300x199.jpg" alt="" width="300" height="199" />If you are serious about making money online, there are many ways to do it. One profitable idea is eBooks. EBooks require very little cost upfront and can provide lots of revenue for your business. Sounds like something you might be interested in? Let&#8217;s take a look at how you can make it all work to bring you extra profit.</p>
<p><strong>What are EBooks?</strong></p>
<p>EBooks are digital reading media that is easy to pass along to others. Many are opting for electronic books over printed books these days for several reasons. One, eBooks are shorter versions of more traditional books that can be created and published by you.</p>
<p>Secondly, eBooks are easy to use and store. They fill files on your computer instead of space on bookshelves in your home. EBooks can be read in PDF format online or printed to take with you. Unlike traditional books, as soon as you order an eBook, you can have access to it in minutes.</p>
<p><strong>What does that mean to you?</strong></p>
<p>Do you like to write? If you have a way with words and a talent for enticing readers, you can use eBooks to bring a profit to your blog or website. Use your niche as subject matter for your eBooks. Since you already have knowledge about, say, Internet marketing, put your experience to work by offering it to others in the form of an eBook.</p>
<p>The cost to you is negligible. With a blog or website, you already have access to the Internet and a computer that is probably filled with software that is needed to work with eBooks: Microsoft Publisher, Adobe Acrobat and Microsoft Word. It is not a matter of creating the inside of the eBook. There are books and online articles that give tips for writing eBooks people will want to read.</p>
<p>EBooks vary in size. You may be able to charge more for longer books or you may command a good price for shorter ebooks that provide very concise and valuable information.</p>
<p>An eBook can be composed in a Word document on your computer. Use Microsoft Publisher to format your work and add extras to attract readers. The key is to make it reader friendly and eye pleasing with various visuals like images, charts, screenshots, etc. Turn your Word document into a PDF file for easier downloading and printing by customers.</p>
<p><strong>Selling EBooks</strong></p>
<p>Now that you have created this eBook, you&#8217;ll need to find a way to get it into people&#8217;s hands. Marketing your eBook follows the same lines as marketing your website or blog.</p>
<p>Use article marketing to draw attention to your eBooks. Create an article series based on your eBook. Submit these articles to article sites and on your blog or website. Give just enough information in the articles to have the reader wanting to know more. In the resource box, mention the eBook and link to your website. Submit articles to social bookmarking sites with links to your website page showcasing the eBooks.</p>
<p>For customer ease, link your eBooks with your checkout process. Once the customer pays (PayPal, credit card, debit card) they will receive a link via email or automatically where they can download your product.</p>
<p>EBooks cost you next to nothing to produce so the money you make is all profit. Turn your writing skills and expertise in a certain area into money for your business. What do you know that can benefit others out there?</p>
<p>I&#8217;m curious; do you use eBooks in your business and what is your experience with them? If you&#8217;re just starting online, what&#8217;s stopping you from creating and selling your first eBook?</p>
<p><em><a href="http://magneticlook.com/" target="_blank">Magnetic Look</a> works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. <a href="http://www.magneticlook.com/services/private-coaching-and-consulting/" target="_blank">Learn how we can help you and request your quote here.</a></em></p>
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		<title>What Many Businesses Miss: A Multi-Billion Dollar Market</title>
		<link>http://www.mymagneticblog.com/what-many-businesses-miss-a-multi-billion-dollar-market/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-many-businesses-miss-a-multi-billion-dollar-market</link>
		<comments>http://www.mymagneticblog.com/what-many-businesses-miss-a-multi-billion-dollar-market/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 13:05:03 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business & Money]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[niche]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=3989</guid>
		<description><![CDATA[<a href="http://www.mymagneticblog.com/what-many-businesses-miss-a-multi-billion-dollar-market/"><img align="left" hspace="5" width="150" src="http://www.mymagneticblog.com/wp-content/uploads/2012/02/Shopping-3-300x199.jpg" class="alignleft wp-post-image tfe" alt="" title="Shopping 3" /></a>The goal of any business is to make money. And, we&#8217;re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future.
Why are moms so important?
Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That&#8217;s more than the budget of some third world countries.
Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the money but it is the moms who decide how to spend it. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.
Any husband that shops for these things is going to consult their wives before buying them. Why? Wives do the research into these products to find the best on the market. Moms influence as much as 85 percent of the purchases for the home. That&#8217;s over 70 million women we are talking about here. It doesn&#8217;t get any bigger&#8230; <a href="http://www.mymagneticblog.com/what-many-businesses-miss-a-multi-billion-dollar-market/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-4241" title="Shopping 3" src="http://www.mymagneticblog.com/wp-content/uploads/2012/02/Shopping-3-300x199.jpg" alt="" width="300" height="199" />The goal of any business is to make money. And, we&#8217;re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future.</p>
<p><strong>Why are moms so important?</strong></p>
<p>Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That&#8217;s more than the budget of some third world countries.</p>
<p>Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the money but it is the moms who decide how to spend it. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.</p>
<p>Any husband that shops for these things is going to consult their wives before buying them. Why? Wives do the research into these products to find the best on the market. Moms influence as much as 85 percent of the purchases for the home. That&#8217;s over 70 million women we are talking about here. It doesn&#8217;t get any bigger than that.</p>
<p>Think about all of the tasks that moms handle in a day. They take care of the housework, shuffle kids from school to sporting events to other activities, cook dinner and manage the finances. In order to keep everything straight, they employ a wide variety of technology. It&#8217;s not uncommon to see a mom sitting in the park watching her kids play while listening to an iPod or browsing the Internet on her iPhone.</p>
<p>Moms are also savvy on the Internet. The trend for many years has been moms coming out of the workplace and starting their own businesses at home to spend more time with their kids. To that end, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting Internet businesses, marketing to other moms and managing their homes all the while. Their buying power increased exponentially with their knowledge.</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-4243" title="Shopping 2" src="http://www.mymagneticblog.com/wp-content/uploads/2012/02/Shopping-2.jpg" alt="" width="512" height="420" /></p>
<p><strong>Manly mistake?</strong></p>
<p>Traditionally the only products marketed towards women were household products and cooking items. This goes back to the archaic thought that a woman&#8217;s place was in the home. That has been a huge detriment to many companies as they are beginning to see.</p>
<p>Women and moms have made an imprint in the man&#8217;s world in many areas. Women are not limited to office jobs; they are CEOs and CFOs. They don&#8217;t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing. Having moms shun your product because you are not marketing to them means they are also spreading the word to other moms across the world (via the Internet) and in their own communities.</p>
<p><strong>The future</strong></p>
<p>Moms are influenced by other moms. Several generations of moms are coming together to influence the spending habits of major corporations. In the future the trend will continue. As moms become more &#8216;connected&#8217; in the world, their spending will increase. No product is off limits to mom advertising.</p>
<p>Moms do rule the world. Gain the support of savvy moms with your products and your business will reap the benefits.</p>
<p><em><a href="http://magneticlook.com/" target="_blank">Magnetic Look</a> works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. <a href="http://www.magneticlook.com/services/private-coaching-and-consulting/" target="_blank">Learn how we can help you and request your quote here.</a></em></p>
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		<title>How To Become A Super Affiliate</title>
		<link>http://www.mymagneticblog.com/how-to-become-a-super-affiliate/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-become-a-super-affiliate</link>
		<comments>http://www.mymagneticblog.com/how-to-become-a-super-affiliate/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:05:31 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=3982</guid>
		<description><![CDATA[<a href="http://www.mymagneticblog.com/how-to-become-a-super-affiliate/"><img align="left" hspace="5" width="150" height="150" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Share2-150x150.jpg" class="alignleft wp-post-image tfe" alt="" title="Share2" /></a>Affiliate marketing can be a great way to make money. Finding a niche market with products and services you trust and believe in is the first step to success. There are tremendous affiliate programs which offer you an abundance of tools and materials to promote and market their products. However, what you do with those tools and materials is entirely up to you. You can be just another affiliate or a super affiliate.

What Is A Super Affiliate?
Technically speaking a super affiliate is someone who generates a significant amount of profits for the products or services they represent. A super affiliate can make a healthy living from their affiliate business alone while a standard every day affiliate may need to supplement their affiliate income with, gasp &#8211; a 9-5 job!
Benefits To Being A Super Affiliate
The most significant benefit to being a super affiliate is the income. Many super affiliates make six figures simply promoting the products and services of others.
Additionally, if you&#8217;re one of the main contributors to a company&#8217;s affiliate program they&#8217;re going to pay attention to you and your needs. You may receive a higher percentage of sales you may receive first shot with&#8230; <a href="http://www.mymagneticblog.com/how-to-become-a-super-affiliate/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing can be a great way to make money. Finding a niche market with products and services you trust and believe in is the first step to success. There are tremendous affiliate programs which offer you an abundance of tools and materials to promote and market their products. However, what you do with those tools and materials is entirely up to you. You can be just another affiliate or a super affiliate.</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-4231" title="Share2" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Share2.jpg" alt="" width="576" height="383" /></p>
<p><strong>What Is A Super Affiliate?</strong></p>
<p>Technically speaking a super affiliate is someone who generates a significant amount of profits for the products or services they represent. A super affiliate can make a healthy living from their affiliate business alone while a standard every day affiliate may need to supplement their affiliate income with, gasp &#8211; a 9-5 job!</p>
<p><strong>Benefits To Being A Super Affiliate</strong></p>
<p>The most significant benefit to being a super affiliate is the income. Many super affiliates make six figures simply promoting the products and services of others.</p>
<p>Additionally, if you&#8217;re one of the main contributors to a company&#8217;s affiliate program they&#8217;re going to pay attention to you and your needs. You may receive a higher percentage of sales you may receive first shot with new marketing materials and programs and you&#8217;ll get the support you need when you need it.</p>
<h3 style="text-align: left;"><strong>Here Are A Few Steps To Become A Super Affiliate:</strong></h3>
<p><strong>Step One: Commit to publishing content every single day</strong></p>
<p>Content has proven time and again to be the best sales tool available to affiliate marketers. Nothing, not even strategically placed ad copy works as well as providing quality content that pre-sells any product that you&#8217;re promoting on your website.</p>
<p>Possible content includes:</p>
<p>* Autoresponders<br />
* E-newsletters<br />
* Blogs posts<br />
* Social networking via forums, social networking sites, and chat rooms<br />
* Articles<br />
* Press releases</p>
<p><strong>Step Two: Track and test</strong></p>
<p>Make sure you know where your prospects are coming from, what motivates them to click through and what information they read and respond to ñ then give them what they need. Tracking and testing is the only way to hone your affiliate program into a smooth running, money making machine.</p>
<p><strong>Step Three: Use the provided marketing materials and be willing to take it a step further</strong></p>
<p>Many affiliate programs do a great job of providing their affiliate with ready to marketing materials including:</p>
<p>1. Banner ads<br />
2. Buttons<br />
3. Email copy<br />
4. Articles<br />
5. Free promotional reports</p>
<p>Use the materials your affiliate manager has provided. It&#8217;s been tested and developed for results. That being said, be sure to create your own content too. Even as an affiliate you are your own company and your website needs to reflect your personality and brand. Building a community around your website and providing valuable content is a sure way to create a following that trusts you and your credibility ñ which will result in click throughs and affiliate sales.</p>
<p><strong>Step Four: Pre-sell</strong></p>
<p>The good news is that your job as an affiliate is to pre-sell products and services. Pre-selling means your content, whether it is a review, article, tutorial, course, or blog post, speaks honestly about the products and services you promote. Pre-selling is about providing value to your website visitors and prospects, making them comfortable with you and your authority to generate interest and a click through to the company website, where the selling happens.</p>
<p><strong>Step Five: Follow up</strong></p>
<p>Just like your affiliate manager follows up with you to see how you&#8217;re doing and what you need, follow up with your prospects. A great way to do this unobtrusively is to create a lead list by providing a newsletter visitors can subscribe, a free report, or any number of products in exchange for an email address and the permission to contact them with valuable information and special promotions.</p>
<p>Being a Super Affiliate is the only way to go if you want to build a successful affiliate marketing business. Find products and services you trust and believe in and then create a strategy to share information to your target audience. Test and track your efforts, focus on providing value to your prospects and leave the selling to the companies you represent. Helping others live better lives, without having to provide the products or services personally, is a great way to make a living.</p>
<p><em><a href="http://magneticlook.com/" target="_blank">Magnetic Look</a> works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. <span style="text-decoration: underline;"><a href="http://www.magneticlook.com/services/private-coaching-and-consulting/" target="_blank">Learn how we can help you and request your quote here.</a></span></em></p>
]]></content:encoded>
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		<slash:comments>13</slash:comments>
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		<title>How Entrepreneurs Define Success</title>
		<link>http://www.mymagneticblog.com/how-entrepreneurs-define-success/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-entrepreneurs-define-success</link>
		<comments>http://www.mymagneticblog.com/how-entrepreneurs-define-success/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 19:17:07 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=4112</guid>
		<description><![CDATA[<a href="http://www.mymagneticblog.com/how-entrepreneurs-define-success/"><img align="left" hspace="5" width="150" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Business-Growth-300x199.jpg" class="alignleft wp-post-image tfe" alt="" title="business growth concept with jumping manager isolated on white" /></a>Recent Hartford&#8217;s Small Business Success Study released earlier this week surveyed 2,000 small business owners to discover that in spite of all the problems they face, solo-preneurs still remain optimistic about their future.
It&#8217;s really great to see that profits is NOT how small business owners define their success. Success for entrepreneurs is more about living their passion. Although 77% want to increase their profits, only 18% define it as the most important success factor.
It&#8217;s interesting to look at the barriers small businesses face on their road to success.

No surprise, first place belongs to the economy.
Government regulations made the 2nd place, causing additional administrative and accounting burdens for the small business owners.
Among others that made it to the list are raising energy and fuel costs and lack of customers.

I believe that we are entrepreneurs by choice. We just couldn&#8217;t conform to the other way of living. We value our independence and we want to be in charge or our lifestyle and our future. We are passionate about what we do and we want to do it well.
Still, looking at the results of this statistics, it&#8217;s exciting to see that majority of small business owners&#8230; <a href="http://www.mymagneticblog.com/how-entrepreneurs-define-success/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-4115 alignright" title="business growth concept with jumping manager isolated on white" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Business-Growth-300x199.jpg" alt="" width="300" height="199" />Recent <a href="http://ir.thehartford.com/releasedetail.cfm?ReleaseID=621700" target="_blank">Hartford&#8217;s Small Business Success Study</a> released earlier this week surveyed 2,000 small business owners to discover that in spite of all the problems they face, solo-preneurs still remain optimistic about their future.</p>
<p>It&#8217;s really great to see that profits is NOT how small business owners define their success. Success for entrepreneurs is more about living their passion. Although 77% want to increase their profits, only 18% define it as the most important success factor.</p>
<p>It&#8217;s interesting to look at the barriers small businesses face on their road to success.</p>
<ul>
<li>No surprise, first place belongs to the economy.</li>
<li>Government regulations made the 2nd place, causing additional administrative and accounting burdens for the small business owners.</li>
<li>Among others that made it to the list are raising energy and fuel costs and lack of customers.</li>
</ul>
<p>I believe that we are entrepreneurs by choice. We just couldn&#8217;t conform to the other way of living. We value our independence and we want to be in charge or our lifestyle and our future. We are passionate about what we do and we want to do it well.</p>
<p>Still, looking at the results of this statistics, it&#8217;s exciting to see that majority of small business owners want to stay deeply involved in their business operation (impressive 81%).</p>
<p>Even though here at Magnetic Look we can&#8217;t help you get financing from the bank or we can&#8217;t change the laws in your country, neither influence the prices of oil and gas. But what we CAN do for you is to help you get and keep more clients and develop systems for your business that will make it perform better no matter what&#8217;s the economy.</p>
<p>Join me during my upcoming free training series <strong>Smart Success Strategies: Building a Strong Business the Smart Way</strong> to discover how you can improve your every day business performance to bring more clients, keep them longer and make more money on the back end.</p>
<p>Are you in? Learn more here: <span style="text-decoration: underline;"><a href=" http://magneticlook.com/public/smart-business" target="_blank">Smart Success Strategies</a></span></p>
<p><em><a href="http://magneticlook.com/" target="_blank">Magnetic Look</a> works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. <a href="http://www.magneticlook.com/services/private-coaching-and-consulting/" target="_blank">Learn how we can help you and request your quote here.</a></em></p>
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		<title>Tips For Creating Powerful Headlines That Sell</title>
		<link>http://www.mymagneticblog.com/tips-for-creating-powerful-headlines-that-sell/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tips-for-creating-powerful-headlines-that-sell</link>
		<comments>http://www.mymagneticblog.com/tips-for-creating-powerful-headlines-that-sell/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 10:05:53 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=3980</guid>
		<description><![CDATA[<a href="http://www.mymagneticblog.com/tips-for-creating-powerful-headlines-that-sell/"><img align="left" hspace="5" width="150" height="150" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Headline-150x150.jpg" class="alignleft wp-post-image tfe" alt="" title="Headline" /></a>No matter whether you run offline or online business, you have mere seconds to capture a prospect&#8217;s attention. One of the single most powerful tools out there to help you accomplish this task is your headline. There are several keys to a compelling and profitable headline and a few tips to help you get the job done.
#1 Tap into Your Prospects&#8217; Emotions
According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are: smart, powerful, profitable. Other emotions you can tap into are a desire to feel:
1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe
#2 Make it Active
To compel it&#8217;s important to use active language &#8211; language that shows movement and commands attention.
For example, &#8220;Stop Your Sugar Cravings Today With This Simple Step&#8221; is a fine headline however it doesn&#8217;t command action nor does it really tap into any emotions. However, &#8220;Conquer Your Sugar Cravings With This Simple Step&#8221;. Conquer is an active&#8230; <a href="http://www.mymagneticblog.com/tips-for-creating-powerful-headlines-that-sell/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p>No matter whether you run offline or online business, you have mere seconds to capture a prospect&#8217;s attention. One of the single most powerful tools out there to help you accomplish this task is your headline. There are several keys to a compelling and profitable headline and a few tips to help you get the job done.</p>
<p><strong>#1 Tap into Your Prospects&#8217; Emotions</strong></p>
<p><img class="size-medium wp-image-4103 alignright" title="Headline" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Headline-297x300.jpg" alt="" width="297" height="300" />According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are: smart, powerful, profitable. Other emotions you can tap into are a desire to feel:</p>
<p>1. Attractive<br />
2. Sexy<br />
3. Assertive<br />
4. Confident<br />
5. Energetic<br />
6. Pampered<br />
7. A sense of belonging<br />
8. In control of their own destiny<br />
9. Wealthy<br />
10. Proud<br />
11. Respected<br />
12. Safe</p>
<p><strong>#2 Make it Active</strong></p>
<p>To compel it&#8217;s important to use active language &#8211; language that shows movement and commands attention.</p>
<p>For example, &#8220;Stop Your Sugar Cravings Today With This Simple Step&#8221; is a fine headline however it doesn&#8217;t command action nor does it really tap into any emotions. However, &#8220;Conquer Your Sugar Cravings With This Simple Step&#8221;. Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.</p>
<p><strong>#3 Let Your Readers Know They&#8217;re Important</strong></p>
<p>The word YOU is a very powerful word. It let&#8217;s your readers feel as if you&#8217;re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options<br />
&#8220;Conquer Your Sugar Cravings With This Simple Step&#8221;<br />
&#8220;Conquer Sugar Cravings with Our System&#8221;</p>
<p>People want to know what&#8217;s in it for them and when they can assess that information in the headline, they&#8217;re going to be compelled to continue reading your copy and making a purchase.</p>
<p>Here are three more ideas for powerful headlines:</p>
<p>* Make a promise &#8211; Earn $1000 a day<br />
* Make it newsworthy &#8211; New program guarantees you&#8217;ll earn $1000 a day.<br />
* Ask a question &#8211; Do you want to ensure your financial future?</p>
<p><strong>Three Simple Steps to Write Headlines That Sell</strong></p>
<p>So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?</p>
<p>Step One &#8211; Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.</p>
<p>Step Two &#8211; Determine how your products or services are going to make your prospects&#8217; lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.</p>
<p>Step Three &#8211; Write ten to twenty (yes, twenty) possible headlines. Not only will this give you practice writing compelling headlines, it will help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.</p>
<p>Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you&#8217;ll reap the benefits for years to come.</p>
<p><em><a href="http://magneticlook.com/" target="_blank">Magnetic Look</a> works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. <a href="http://www.magneticlook.com/services/private-coaching-and-consulting/" target="_blank">Learn how we can help you and request your quote here.</a></em></p>
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		<title>Strategy Quotes 2</title>
		<link>http://www.mymagneticblog.com/strategy-quotes-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=strategy-quotes-2</link>
		<comments>http://www.mymagneticblog.com/strategy-quotes-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 12:54:40 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Quotes]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=4077</guid>
		<description><![CDATA[&#8220;All successful people have a goal. No one can get anywhere unless he knows where he wants to go.&#8221;
 Norman Vincent Peale
“Organize, don&#8217;t agonize.”
 Nancy Pelosi
&#8220;There is always a better strategy than the one you have; you just haven&#8217;t thought of it yet.&#8221;
 Sir Brian Pitman
&#8220;A strategy delineates a territory in which a company seeks to be unique.&#8221;
 Michael Porter
&#8220;Finally, strategy must have continuity. It can&#8217;t be constantly reinvented.&#8221;
 Michael Porter
&#8220;So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.&#8221;
 Michael Porter
&#8220;Sound strategy starts with having the right goal.&#8221;
 Michael Porter
&#8220;Strategy 101 is about choices: You can&#8217;t be all things to all people.&#8221;
 Michael Porter
&#8220;The best CEOs I know are teachers, and at the core of what they teach is strategy.&#8221;
 Michael Porter
&#8220;The company without a strategy is willing to try anything.&#8221;
 Michael Porter
&#8220;The essence of strategy is choosing what not to do.&#8221;
 Michael Porter
&#8220;There&#8217;s a fundamental distinction between strategy and operational effectiveness.&#8221;
 Michael Porter
“Always focus on the front windshield and not the review mirror.”
 Colin Powell
&#8220;Creative without strategy is&#8230; <a href="http://www.mymagneticblog.com/strategy-quotes-2/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p>&#8220;All successful people have a goal. No one can get anywhere unless he knows where he wants to go.&#8221;<br />
<strong><span style="color: #7b013c;"> Norman Vincent Peale</span></strong></p>
<p>“Organize, don&#8217;t agonize.”<br />
<span style="color: #7b013c;"><strong> Nancy Pelosi</strong></span></p>
<p>&#8220;There is always a better strategy than the one you have; you just haven&#8217;t thought of it yet.&#8221;<br />
<strong><span style="color: #7b013c;"> Sir Brian Pitman</span></strong></p>
<p>&#8220;A strategy delineates a territory in which a company seeks to be unique.&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Porter</span></strong></p>
<p>&#8220;Finally, strategy must have continuity. It can&#8217;t be constantly reinvented.&#8221;<br />
<span style="color: #7b013c;"><strong> Michael Porter</strong></span></p>
<p>&#8220;So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.&#8221;<br />
<span style="color: #7b013c;"><strong> Michael Porter</strong></span></p>
<p>&#8220;Sound strategy starts with having the right goal.&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Porter</span></strong></p>
<p>&#8220;Strategy 101 is about choices: You can&#8217;t be all things to all people.&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Porter</span></strong></p>
<p>&#8220;The best CEOs I know are teachers, and at the core of what they teach is strategy.&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Porter</span></strong></p>
<p>&#8220;The company without a strategy is willing to try anything.&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Porter</span></strong></p>
<p>&#8220;The essence of strategy is choosing what not to do.&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Porter</span></strong></p>
<p>&#8220;There&#8217;s a fundamental distinction between strategy and operational effectiveness.&#8221;<br />
<strong><span style="color: #7b013c;"> Michael Porter</span></strong></p>
<p>“Always focus on the front windshield and not the review mirror.”<br />
<strong><span style="color: #7b013c;"> Colin Powell</span></strong></p>
<p>&#8220;Creative without strategy is called &#8216;art.&#8217; Creative with strategy is called &#8216;advertising.&#8217;&#8221;<br />
<strong><span style="color: #7b013c;"> Jef I. Richards</span></strong></p>
<p>&#8220;Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.&#8221;<br />
<strong><span style="color: #7b013c;"> Norman Schwarzkopf</span></strong></p>
<p>“Every advantage is temporary.”<br />
<strong><span style="color: #7b013c;">Katerina Stoykova Klemer</span></strong></p>
<p>“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”<br />
<strong><span style="color: #7b013c;">Alvin Toffler</span></strong></p>
<p>&#8220;You may not be interested in strategy, but strategy is interested in you.&#8221;<br />
<strong><span style="color: #7b013c;"> Leon Trotsky</span></strong></p>
<p>&#8220;A journey of a thousand miles must begin with a single step.&#8221;<br />
<strong><span style="color: #7b013c;"> Lao Tzu</span></strong></p>
<p>&#8220;Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.&#8221;<br />
<strong><span style="color: #7b013c;"> Sun Tzu</span></strong></p>
<p>&#8220;Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.&#8221;<br />
<strong><span style="color: #7b013c;"> Sun Tzu</span></strong></p>
<p>&#8220;Opportunities multiply as they are seized.&#8221;<br />
<strong><span style="color: #7b013c;"> Sun Tzu</span></strong></p>
<p>&#8220;There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success.&#8221;<br />
<strong><span style="color: #7b013c;"> Heinrich von Pierer</span></strong></p>
<p>&#8220;In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.&#8221;<br />
<strong><span style="color: #7b013c;"> Jack Welch</span></strong></p>
<p>&#8220;We will never try to develop a strategy that wins on price. There is nothing unique about pricing.”<br />
<strong><span style="color: #7b013c;"> Josh S. Weston</span></strong></p>
<p style="text-align: right;"><strong><a href="http://www.mymagneticblog.com/strategy-quotes"><span style="text-decoration: underline;">Previous Page</span><span style="text-decoration: underline;"> </span> <span style="text-decoration: underline;">1</span></a></strong> | 2  Next Page</p>
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		<title>Strategy Quotes</title>
		<link>http://www.mymagneticblog.com/strategy-quotes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=strategy-quotes</link>
		<comments>http://www.mymagneticblog.com/strategy-quotes/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 12:45:54 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Quotes]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=4072</guid>
		<description><![CDATA[&#8220;What&#8217;s the use of running if you are not on the right road.&#8221;
Author Unknown
“Never interrupt your enemy when he is making a mistake.”
Napoleon Bonaparte
“Take time to deliberate, but when the time for action comes, stop thinking and go in.”
Napoleon Bonaparte
&#8220;Strategy is the art of making use of time and space. I am less chary of the latter than the former; space we can recover, time never.&#8221;
 Napoleon Bonaparte
&#8220;The strategy of my coach and me was that we looked at pictures of all the best pole vaulters from around the world, and we took the best parts from them, and we created a person that had never existed. We then started to work toward being such a person.&#8221;
 Sergei Bubka
&#8220;And so if your competitors aren&#8217;t growing, if there isn&#8217;t a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.&#8221;
 Jim Cantalupo
&#8220;However beautiful the strategy, you should occasionally look at the results.&#8221;
 Winston Churchill
“Rome wasn&#8217;t built in a day”
A Classical proverb
&#8220;Worry about being better; bigger will take care of itself.&#8221;
 Gary Comer
&#8220;You have to be fast on your&#8230; <a href="http://www.mymagneticblog.com/strategy-quotes/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p>&#8220;What&#8217;s the use of running if you are not on the right road.&#8221;<br />
<span style="color: #7b013c;"><strong>Author Unknown</strong></span></p>
<p>“Never interrupt your enemy when he is making a mistake.”<br />
<strong><span style="color: #7b013c;">Napoleon Bonaparte</span></strong></p>
<p>“Take time to deliberate, but when the time for action comes, stop thinking and go in.”<br />
<span style="color: #7b013c;"><strong>Napoleon Bonaparte</strong></span></p>
<p>&#8220;Strategy is the art of making use of time and space. I am less chary of the latter than the former; space we can recover, time never.&#8221;<br />
<strong><span style="color: #7b013c;"> Napoleon Bonaparte</span></strong></p>
<p>&#8220;The strategy of my coach and me was that we looked at pictures of all the best pole vaulters from around the world, and we took the best parts from them, and we created a person that had never existed. We then started to work toward being such a person.&#8221;<br />
<span style="color: #7b013c;"><strong> Sergei Bubka</strong></span></p>
<p>&#8220;And so if your competitors aren&#8217;t growing, if there isn&#8217;t a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.&#8221;<br />
<span style="color: #7b013c;"><strong> Jim Cantalupo</strong></span></p>
<p>&#8220;However beautiful the strategy, you should occasionally look at the results.&#8221;<br />
<strong><span style="color: #7b013c;"> Winston Churchill</span></strong></p>
<p>“Rome wasn&#8217;t built in a day”<br />
<span style="color: #7b013c;"><strong>A Classical proverb</strong></span></p>
<p>&#8220;Worry about being better; bigger will take care of itself.&#8221;<br />
<span style="color: #7b013c;"><strong> Gary Comer</strong></span></p>
<p>&#8220;You have to be fast on your feet and adaptive or else a strategy is useless.&#8221;<br />
<span style="color: #7b013c;"><strong> Charles de Gaulle</strong></span></p>
<p>&#8220;There is nothing so useless as doing efficiently that which should not be done at all.&#8221;<br />
<span style="color: #7b013c;"><strong> Peter Drucker</strong></span></p>
<p>&#8220;Genius is 1% inspiration and 99% perspiration.&#8221;<br />
<span style="color: #7b013c;"><strong> Thomas Edison</strong></span></p>
<p>&#8220;When I have one week to solve a seemingly impossible problem, I spend six days defining the problem. Then, the solution becomes obvious.&#8221;<br />
<span style="color: #7b013c;"><strong> Albert Einstein</strong></span></p>
<p>“In preparing for battle I have always found that plans are useless, but planning is indispensable.”<br />
<strong><span style="color: #7b013c;">Dwight D. Eisenhower</span></strong></p>
<p>&#8220;Strategy requires thought, tactics require observation.&#8221;<br />
<span style="color: #7b013c;"><strong> Max Euwe</strong></span></p>
<p>&#8220;Change is not a destination, just as hope is not a strategy.&#8221;<br />
<span style="color: #7b013c;"><strong> Rudy Giuliani</strong></span></p>
<p>“In the past, we have had a strategy, but our agencies didn&#8217;t stick to it. But they did make good commercials and they did win awards. This may surprise you, though. I don&#8217;t care about awards; I want to sell product.”<br />
<span style="color: #7b013c;"><strong> James W. Harralson</strong></span></p>
<p>&#8220;Do what you can to do what you ought, and leave hoping and fearing alone.&#8221;<br />
<strong><span style="color: #7b013c;"> Thomas Henry Huxley</span></strong></p>
<p>&#8220;Success doesn&#8217;t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won&#8217;t win a game or a battle; the win comes from basic blocking and tackling.&#8221;<br />
<span style="color: #7b013c;"><strong> Naveen Jain</strong></span></p>
<p>&#8220;Leaders establish the vision for the future and set the strategy for getting there.&#8221;<br />
<span style="color: #7b013c;"><strong> John P. Kotter</strong></span></p>
<p>&#8220;As I said before, a big part of my strategy says &#8211; and the management team I think is in agreement with this &#8211; we don&#8217;t have to be out there with a lot of noise all the time. What we need to do is paint a vision for customers, promise them deliverables, and go hit at it.&#8221;<br />
<span style="color: #7b013c;"><strong> Sanjay Kumar</strong></span></p>
<p>&#8220;A satisfied customer is the best business strategy of all.&#8221;<br />
<span style="color: #7b013c;"><strong> Michael LeBoeuf</strong></span></p>
<p>&#8220;I&#8217;ve done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.&#8221;<br />
<span style="color: #7b013c;"><strong> Frank Luntz</strong></span></p>
<p>&#8220;Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her to drink it.&#8221;<br />
<span style="color: #7b013c;"><strong> Frank Muir</strong></span></p>
<p>&#8220;What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.&#8221;<br />
<span style="color: #7b013c;"><strong> Kenichi Ohmae</strong></span></p>
<p style="text-align: right;">Previous Page  1 | <a href="http://www.mymagneticblog.com/strategy-quotes-2"><span style="color: #7b013c;"><strong><span style="text-decoration: underline;">2</span>  <span style="text-decoration: underline;">Next Page</span></strong></span></a></p>
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		<title>Social Media for Dummies: How to Use Social Media</title>
		<link>http://www.mymagneticblog.com/social-media-for-dummies-how-to-use-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-for-dummies-how-to-use-social-media</link>
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		<pubDate>Tue, 17 Jan 2012 12:24:33 +0000</pubDate>
		<dc:creator>Silvia Pencak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Women Entrepreneurs]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.mymagneticblog.com/?p=4092</guid>
		<description><![CDATA[<a href="http://www.mymagneticblog.com/social-media-for-dummies-how-to-use-social-media/"><img align="left" hspace="5" width="150" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Social-3-300x199.jpg" class="alignleft wp-post-image tfe" alt="" title="Social 3" /></a>In a world that is driven by the internet, business owners are quickly realizing the value of social media marketing. Social media has many different valuable uses in the world of marketing. Not only does it help you find your target audience and get your message across to them, but it also helps you develop connections with them – one of the most important aspects in business success. Here is a short summarized guide to social media for dummies that will teach you how to use social media as a successful marketing strategy.
Where will you market?
There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time to thoroughly research your different options. To begin, stick with one or two different networks and focus as much effort into them as possible. Once you have become successful here, you can branch out and market on other sites as well. If you need to simplify the jungle&#8230; <a href="http://www.mymagneticblog.com/social-media-for-dummies-how-to-use-social-media/" class="read_more">Read the rest</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-4094" title="Social 3" src="http://www.mymagneticblog.com/wp-content/uploads/2012/01/Social-3-300x199.jpg" alt="" width="300" height="199" />In a world that is driven by the internet, business owners are quickly realizing the value of social media marketing. Social media has many different valuable uses in the world of marketing. Not only does it help you find your target audience and get your message across to them, but it also helps you develop connections with them – one of the most important aspects in business success. Here is a short summarized guide to social media for dummies that will teach you how to use social media as a successful marketing strategy.</p>
<p><strong>Where will you market?</strong></p>
<p>There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time to thoroughly research your different options. To begin, stick with one or two different networks and focus as much effort into them as possible. Once you have become successful here, you can branch out and market on other sites as well. If you need to simplify the jungle of social media, you will love my Social Media Simplified program as it helps you not only to navigate through different social media platforms, but also create a strong online strategy for your business. <span style="text-decoration: underline;"><a href="http://www.magneticlook.com/products/social-media-simplified" target="_blank">Learn more here.</a></span></p>
<p><strong>Determining your target audience</strong></p>
<p>One of the most important things that you can do when using social media marketing (or any marketing techniques for that matter) is narrow down your target audience. Different demographics are interested in different things, so it is essential that you know who your target audience is in order to know what marketing techniques will attract them to your business.</p>
<p><strong>Creating content</strong></p>
<p>Once you have determined where you will market and who your target audience will be, you can begin to create a social media page full of content that will attract consumers. When creating content, make sure that everything you include is useful, factual, and interesting. It should include anything that is related to your product or that would interest your target audience. Remember, however, that it is not enough to create content, you must also update it regularly. The more you update your content, the more your consumers will come back looking for updates!</p>
<p><strong>Developing a connection</strong></p>
<p>The most important thing that any business can do to create success is develop a connection with their consumers. Much of this is done through branding, but much can also be done with the help of social media. Once you have followers on your social media site, be sure to put effort into developing a strong connection. This can be done by offering excellent customer service, providing feedback, developing an ‘emotional’ message, and responding to customer replies and questions.</p>
<p>There are many different techniques and tips that business owners can use to further their social marketing techniques. Use the above as a guide to social media for dummies to help get you started. Then, once you have a solid foundation, dive deeper and research more in depth ‘how to social media’ techniques to further your business even more.</p>
<p><em><a href="http://magneticlook.com/" target="_blank">Magnetic Look</a> works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. <a href="http://www.magneticlook.com/services/private-coaching-and-consulting/" target="_blank">Learn how we can help you and request your quote here.</a></em></p>
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