Do you need help with social media marketing? If so, know that you are not alone. While almost anyone can perform basic social marketing techniques, it takes specialized knowledge to take marketing strategies to the next level, raising the success of your business. When in doubt, many companies opt to hire a social media consultant. Consultants are professionals who have plenty of experience in the field of social media marketing and who demonstrate ongoing knowledge of the ever-changing arena. With that said, there are some different tactics that you can use to leverage your own social media marketing efforts. Here are a few:
Use Facebook to get your business in front of larger audiences
Facebook is an excellent marketing opportunity that presents a low cost to the business owner. With over 1 billion users, Facebook is a platform that allows you to build your presence and develop relationships.
The most basic Facebook Strategy: Sign up for an account, develop a business fan page, create unique and informative content, and start building a fan base.
Use Twitter to build connections and social proof
Next to Facebook, Twitter is the most popular social networking platform. It allows business owners to share news and information with their followers, giving the followers the opportunity to share their feedback as well.
The most basic Twitter Strategy: Sign up for a business account and start tweeting your live feed.
Bring your target audience to your Blog
A blog is a form of online journal that is designed to attract readers on a consistent basis. For example, a skin cream blog may consist of one new blog each week with topics about “the best skin care products on the market”, “what ingredients to look for in skin care products”, and “the benefits of skin care products”. The goal of a blog is to captivate readers so that they return to your page often. A blog can also establish you as an expert.
The most basic blogging strategy – Consider setting up a blog with WordPress.org. It’s free and pretty easy to use once setup properly. Make sure your content is interesting and informative – and don’t forget to add your personality!
Maximize your exposure with Guest Blogging
In addition to creating your own blog, you may also want to consider posting on the blogs of others. Not only will this help to draw traffic to your website, but it will also help to establish you as an expert, increasing the trust that consumers have in your product or service.
The most basic strategy: Start searching for blogs related to the product or service that you offer. Then, respond to comments or create your own. You can do the same for forums.
In addition to these strategies, you might also want to consider utilizing multimedia, setting up and responding to comments about your business, and leveraging other social media platforms, like Pinterest, LinkedIn, YouTube, and others.
Looking for even more help with social media marketing?
The above suggestions were designed to help you get started with social media marketing, but only on the most basic level. For more advanced social media marketing and strategies that you can use to improve your social media results, you might consider hiring a social media consultant to help you design a customized strategy for your social media marketing.
If you’re ready to maximize your social media results, join us at the Inner Circle coaching program. This is a group coaching program with private access to Silvia where she teaches you step by step how to set up your social media marketing the way it creates the results for your business and helps you overcome any challenges along the way.
Question: What is your biggest question or concern related to social media marketing? Share it in the comment section below.
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