How Entrepreneurs Define Success

Recent Hartford’s Small Business Success Study released earlier this week surveyed 2,000 small business owners to discover that in spite of all the problems they face, solo-preneurs still remain optimistic about their future.

It’s really great to see that profits is NOT how small business owners define their success. Success for entrepreneurs is more about living their passion. Although 77% want to increase their profits, only 18% define it as the most important success factor.

It’s interesting to look at the barriers small businesses face on their road to success.

  • No surprise, first place belongs to the economy.
  • Government regulations made the 2nd place, causing additional administrative and accounting burdens for the small business owners.
  • Among others that made it to the list are raising energy and fuel costs and lack of customers.

I believe that we are entrepreneurs by choice. We just couldn’t conform to the other way of living. We value our independence and we want to be in charge or our lifestyle and our future. We are passionate about what we do and we want to do it well.

Still, looking at the results of this statistics, it’s exciting to see that majority of small business owners want to stay deeply involved in their business operation (impressive 81%).

Even though here at Magnetic Look we can’t help you get financing from the bank or we can’t change the laws in your country, neither influence the prices of oil and gas. But what we CAN do for you is to help you get and keep more clients and develop systems for your business that will make it perform better no matter what’s the economy.

Join me during my upcoming free training series Smart Success Strategies: Building a Strong Business the Smart Way to discover how you can improve your every day business performance to bring more clients, keep them longer and make more money on the back end.

Are you in? Learn more here: Smart Success Strategies

Magnetic Look works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. Learn how we can help you and request your quote here.

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About the Author

Silvia Pencak is Business Branding Expert, Brand Strategist, CEO of Magnetic Look and founder of Small Biz Association and nonprofit organization JONA. Since 2002 she’s been working with different types of businesses, solopreneurs and nonprofit organizations helping them develop their brand strategy for success. Her passion, knowledge and strategic thinking provide great input to those who are looking to stand out and thrive in today’s tough business world. Whether you’re just starting your business or you already have a business, but need support, change or complete re-branding for your business and lifestyle, you can find it all with Magnetic Look.

  • Nancy Tierney

    Part of our “wealth” as entrepreneurs is the way we live and work. I would dare say that most entrepreneurs are willing to make less if it means that they can have their own schedule, work with people they love, and do the work that comes naturally to them. Like you said, Sylvia, we love our independance and ability to create our own lives.

  • http://micheletremblay.com/ Michele M Tremblay

    It’s interesting. There is no doubt in my mind that the trade of “freedom” for $$$ is part of the thinking of the entrepreneur. The opportunity to select everything from the hours of operation to how to treat your customer also contribute to this choice that so few make. Seems irresistible to me!

  • teri

    wait?? it’s not just about the money? JK…so glad you posted this, silvia! I love being an entrepreneur…the passion I wake up with and my clients and patients are what it’s all about. Thanks!!

  • teri

    wait?? it’s not just about the money? JK…so glad you posted this, silvia! I love being an entrepreneur…the passion I wake up with and my clients and patients are what it’s all about. Thanks!!

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