Magnetic Small Biz Brand: Aging Backwards
Name: Jackie Silver
Business Name: Aging Backwards
Niche: beauty and anti-aging
Target Market: The 29-year-old woman who knows if she starts now, she can stay 29 indefinitely
Website: www.agingbackwards.com
1. What are the three words that best describe your business brand?
Recognizable. Reputable. Desirable
2. What is your business’ strongest feature? What makes you stand out?
What makes my business stand out is a very recognizable name and logo – Aging Backwards – as well as consistently honest, clear and trusted cutting-edge information about beauty and anti-aging. In addition, I am recognized by the media and industry experts as a role model for women who desire to improve themselves inside and out.
3. Why are you in business? What keeps you doing what you do and fuels your passion?
What keeps me doing what I’m doing is the incredible response I get from women – and men – worldwide who consistently tell me that they LOVE my Aging Backwards brand and that they look forward to and trust the information, tips and shortcuts I provide to them on a regular basis through television and radio appearances, my book, a weekly column in The Tampa Tribune, an Aging Backwards section on TheHollywoodHotspot.com and numerous other outlets I write for.
Jackie Silver at the age of 25 and 50.
4. What are you most proud of in your business?
I am most proud of the fact that I have built my business from the ground up! I jokingly say I’m busy running my “one-woman-mega-empire,” but I must also give credit and thanks to all of the wonderful people who have helped me along the way – too numerous to mention – and you know who you are.
5. If you could give other business owners one piece of advice, what would it be?
The one piece of advice I would give to other business owners is to keep going. There have been so many times when I’ve felt “at sea,” that I just didn’t know what I was doing, but instead of giving up, I pushed on. Inevitably, just when I would think, “This is too difficult,” something amazing would happen. I look at it sort of like a snow globe – when you shake it, snowflakes are swirling randomly with no end in sight, but if you just wait a little while, the snow settles to the bottom and the big picture is revealed.
Who is Jackie Silver?
Jackie Silver is Aging Backwards and she shares her secrets, tips and shortcuts in her book, Aging Backwards: Secrets to Staying Young, on her Web site www.agingbackwards.com, on TV, on radio, in print and in person. She is the anti-aging expert on the syndicated television show, Daytime, one half of The Ageless Sisters radio show, a weekly columnist with The Tampa Tribune, the Aging Backwards expert for TheHollywoodHotspot.com and contributor to numerous Web sites. In addition, she is the National Anti-Aging Beauty Examiner and the New York Beauty Products Examiner for Examiner.com. Jackie Silver is a speaker and coach and is sought-after as an anti-aging and beauty expert by the media.
Connect with Jackie:
Website: Aging Backwards
Facebook: Jackie Silver
Twitter: Aging Backwards
YouTube: Aging Backwards
Book: Aging Backwards
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