Many of my clients who come to me for help ask me the exact same question: I just had my website built, I invested time and money, it looks stunning, everybody’s complimenting, but where’s the money?
Let me get it straight…
You are an entrepreneur. You run a business and your goal is to make money, right? So how in the world do you build a website without understanding how to profit from it?
Excuse my tone.
In reality, you’re not alone.
Way too many entrepreneurs still haven’t figured out the connection between website and money. One of the biggest mistakes I see is that business owners build their websites without understanding basic principles of internet marketing OR without having the right person building their website. Worst combination obviously is when you fail in both of these categories.
Today I want to pull off the curtain and help you understand the basics of website strategy. I won’t be able to cover all the information, but I’ll show you where to go to learn more, deal?
1. Simple navigation
It’s always good to remember that confused mind doesn’t buy. You want to keep your navigation (tabs, side bars, content) as simple as possible. Use the wording your target audience easily understands, avoid new or confusing words. Keep it as simple as possible. If you are too close to your site, ask others for their opinion, hire a consultant or coach, get a professional feedback on your site, navigation and ease of use. Here are some of the top performing websites – check out how simple is their navigation and home pages.
Rank #1: Google
Rank #2: Facebook
Rank #10: Twitter
Rank #34: Pinterest
Rank #43: Ask
…and many others. Simple is new profitable.
2. Build your list
I will never get tired of repeating this. One of the greatest business lessons I’ve repeatedly heard from every single successful online business out there is that “money is in the list”. And I absolutely agree. Just imagine for a minute that there’s someone out there browsing through the internet and they come across your site. Statistics say that average visitor spends about 5 seconds on the website (including clicking through the pages).
Ouch! How much have you just spent on your website? (wink-wink)
But let’s get back to the topic…
Because the attention span is so short these days, your goal is to make sure that within this period of 5 seconds your website visitor is engaged, likes what (s)he sees and gives you his/her name and email so that you can continue the conversation. Why do you need to collect names and emails? Here are couple reasons:
- They might have found out about you accidentally and next time they’re looking for your site, they simply can’t remember it.
- They might not be ready to use your product/service yet, but will be in couple days/weeks/months. And you want to make sure that when they are, your name is on top of their “shopping” list.
- Find 5 more reasons why to build your email list here.
3. Ask for payment
I know this sounds ridiculous, but I’m pretty sure you know someone who puts all the work into building a super cool website without creating a product or service to sell. Or you might be that person. Here’s what I want you to understand. You can’t sell a thing without having something to sell. And of course, a properly setup payment system.
I don’t care what type of business you’re at, there’s always something you can sell online. If I can help nonprofits sell online, how easier should it be for you, a business owner, sell something online? If you need help with ideas how to make more money with your website, click here to get instant access to my top 10 ways to add additional income to your bottom line.
While doing website audits for my clients, I’ve come across with craziest mistakes imaginable… from broken links (payment buttons not working), sales pages or product pages not linked properly, shopping cart setup problems, auto-responder setup problems, you name it. One of the biggest tips I can give you today is to test your links and pages regularly to make sure everything is setup and working properly.
Question: How often do you check your website systems? Let me know in the comments below.
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