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Is the Brand Architecture the Right Solution for Your Small Business?

Brand architecture is widely discusses in the business and companies while talking about the different brands of the same business. But the problem is that the importance of brand architecture is not properly understood. It is the method or way by which the different brands of the company are interrelated. It is also termed as the structure of brands in the company’s portfolio. A company can have a single brand or may have different multiple brands, some are main brands; the others are sub brands for supporting the main brands etc. So the brand architecture is the integrated process of establishing the brand and its relationship with the company’s other brands.

There are mainly three types of brand architecture in any organization or business.

Corporate brand or umbrella brand. It means that company has a single brand which appears or shows on all …… Read the rest

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Marketing Positioning and Small Business

Market positioning is the customer’s expectation of the brand, product or service in specific market segmentation. It is basically the differentiation that business is offering – different or unique from its competitors. So by market positioning, the marketers try to create the brand image in the mind of their segmented market. Market positioning is done to influence the consumer’s perception about the brand as compared to the other competing brands. In marketing positioning a specific niche is set for the marketing, than all the marketing mix strategies are headed toward providing the product or service to the customers according to their expectations.

It is always right that you can influence the customer perception and you can turn your own prospects into their thoughts. This will largely depend on the strategy you follow to make the market position and other marketing mix together. The purpose of market positioning is to make clear, …… Read the rest

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How To Build a Small Business Brand Equity

You might have heard about brand equity and about its importance for business. But what actually is a brand equity? Brand equity is basically the value of specific brand on which the brand worth depends. It is the customer’s choice about the product purchase. It is more beneficial when the customers have strong brand association and positive values regarding specific brand in their minds.

The power of any brand is associated with its good will which makes it competitive among the other brands. It can also be defined as the financial value of brand with reference to profit.

Product branding is very important as it adds positive value to the minds of customers about the brand. This positive brand recognition is called brand equity. Increasing the brand equity is essential to have a sound good will in the market. How you can increase the brand equity of a business largely depends on …… Read the rest

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The 7 Sections of a Business Plan

If you really want to improve your business, the best way to do it is to write a Business Plan. It is not the plan itself that is so important, although it is a valuable asset but the process as it makes you really think about the business and focus on the way that you will operate and grow the business in the future.

There are seven key topic areas in a good business plan as follows:

1. The Executive summary

Although this is at the beginning of the plan, you will write it last as it is an overview of the entire plan. Most banks will read it first or use it when considering future funding so ensure that you have the most important points of the plan written well. Include rationale for needed financing and how this will …… Read the rest

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Brand Positioning for Small Business Brands

Brand positioning means, you are going to present your brand in front of customers in the more proper manner. It is like publicity of your brand in a way that your products will become easily available to the customers. If you succeed in positioning your brand in front of your targeted customers, you will gain competitive advantage over your competitors in the same niche.

There are certain other advantages of brand positioning. Through brad positioning you can know about the strength and weaknesses of your brand. Customer’s response will tell you the exact position of your business. If you know your present position of business this time, it will help you in moving across the present position and heading toward more brightness and success.

It will also help you in knowing the customer perception about your brand. You have to think from the point of view of the customers to improve brand …… Read the rest

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How To Choose the Right Brand Name

Brand name is the identity of product of a specific company. It is related to a particular company, manufacturer and producer. The first and far most role of branding is the choice of brand name for a specific product. Brand name is used to differentiate the two similar products from each other. It is important because in the market of tough competition, it is not easy to take your place without having a good name.

Brand name should be chosen very carefully because the image and identity of the product and the producer largely depends on the brand name. Lots of research and information is required when choosing brand name for your product.

It is not essential that brad name is specifically associated with a product; brand name can also be associated with places, people, events or animals and birds. Few examples of brand names are Coca Cola, Pepsi, Dove, British Airways, …… Read the rest

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Why Solo Professionals Should Develop A Multi Income Stream Business Model

Many solo professionals or consultants source their work through employment agencies, through existing relationships, and some through their own marketing. Many suffer the ‘feast and famine’ cycle of clients and often struggle to build a regular client base, experiencing a lower-income than when employed permanently, often working excessive hours and eventually falling back into a full-time work. Here are 5 strategies to use to generate recurring revenue and avoid that ‘feast and famine’ cycle through the multiple income stream business model.

Which ever way you look at Business Development, growth or expansion; there are three key things, and only three that you can do to grow your business:

Change the product or the service that you deliver and develop new products in your existing market.
Change the markets that you sell to, taking an existing product into new markets or you can …… Read the rest

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Brand Personality II

This is part 2 of the Brand Personality article, you can read part 1 here.

In part 1 we defined brand personality and its importance in overall small business branding. We’ll continue today with simple steps to help you establish a business personality:

1. Create a visual aspect

By creating a specific visual for your company or business (e.g. logo, design, or symbol) you’ll help your customers understand what you are selling to them. Your visual will depend on whether your brand is a corporate brand, food brand, promotional brand, family brand etc. Image will appear on your product and will help you establish a professional image of your company. Just take a look at our logor on the left. It stays in the same colors and design style as the rest of our sites. It represents our brand and simply by using it we instantly differentiate ourselves from everyone else …… Read the rest

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Brand Personality I

Brand personality is the physical layout and location of the business. Adding personality to your business is the most important point, often ignored and misunderstood by many business owners. Imagine that you are visiting an office for the first time and you find an old style building in poor condition or the low standard work area without any innovation. What image will it build in your mind about that business or office area? Probably not too positive. You can see the same mistake online in many office videos on YouTube, but what’s even worse, on optin pages or on sales pages.

To attract customer attention, you need to make the personality of your business groom and charming. Creating a brand personality is a multilayer process. It should be part of each business plan right from the beginning as continuous improvement is required to make the personality charming.

But is it really necessary …… Read the rest

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Brand Promise

Brand in today’s world is not just a logo. It is more than a specific picture or image. It creates the value in the minds of customer about your company and business. Branding is the establishment of reputation and creation of loyal fan base. The most critical part of branding is Brand Promise. Simple explanation of brand promise might be: what your brand stands for? How people know about you? How clear are your strategies for your prospects and clients? With brand promise you can make your target audience remember to stimulate their desired reaction. Brand promise is related to brand positioning. For instance take the example of Walmart, they have promised to deliver the goods and services at lowest price. So they have created the expectations in the minds of customer to have the low price quality products by Walmart.

As a small business owner, you might want to think …… Read the rest

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