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A Tiny Change Today…

…brings a dramatically different tomorrow.”
Richard Bach

One of my favorite quotes and the one I’m trying to live my life by. But let me back up a bit.

Those of you who spent some time in my space know that I don’t usually write personal notes. I’m more about tips and strategies (oh yes, I absolutely love strategy) for small businesses and entrepreneurs at all stages of development. So what’s different today that I decided to post a personal message? Let me explain…

First of all, I got tired.

Yes, I got tired of many things, but mostly of complaints. There are way too many complaints out there about economy, too much information, too little information, too many competitors, too little clients, too many distractions, too little time and who knows what else. And yes, I’m tired of excuses.

Secondly, I got it.

I’ve heard many clients, friends and even strangers talk about their businesses not …… Read the rest

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Social Media Toolbox

If you’re ready to dig deep into social media and learn how to use it to benefit your small business, here are the resources you might find helpful.

Social Media

The Importance of Social Media Marketing
Your Step by Step Guide to Social Media Marketing
How To Market Your Business Through Social Media
Social Media Marketing FAQ’s
The Magic of Social Media Marketing
Creating an Effective Social Media Presence Online
The Role of Social Media in Generating Marketing Sales Leads
Everything You Need To Know About Social Media Marketing
Top Social Media Sites for Small Business
Checklist for Successful Social Media Marketing
Cool Tricks to Maximize Your Time on Social Media
How To Successfully Leverage Social Media

Social Media and Branding

How To Boost Your Personal Brand with Social Media
Branding Your Small Business & How To Use Social Media to Boost Your Brand
Building Your Online Brand with Social Media
Social Media and Branding for Small Businesses
Social Media Marketing to Build Your Business Brand
Why Do Brands and …… Read the rest

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The Basics of Small Business Branding

You own a small business and you’re doing well but recently you have noticed that your competitors have a slight edge on you. Wondering why? Chances are, it has nothing to do with your product or price – it’s the simple fact that they are more memorable than you. There are two ways that you can increase your memorability. The first is through advertising and marketing and the second is through small business branding and brand strategy. To learn more, continue reading this article. Today, we will discuss the branding basics and give you some need-to-know branding tips.

Before we discuss branding tips, let’s begin by discussing a simple question: what is branding?  Think about small business branding as a definition of what the clients think your business is about. With a good brand strategy, you can easily differentiate your services or products from those of your competitors, giving you the …… Read the rest

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Small Business and Social Media: Blog

Blog

We all know that social media websites such as Facebook, Twitter, LinkedIn, and YouTube can help us to expand our business to a variety of different consumers around the world. Once you decide to get your business out there using social media platforms, however, it is also recommended that you consider adding blogging to your activities.

I know, blogging is not a social media – but still, it helps you reach out to consumers, bring even more traffic to your website and, if done properly, it can also allow you to communicate and build connections with them as well. If you are interested in expanding your business beyond the typical social media networks, continue reading this article. Throughout, we will discuss some tips about blogging for small businesses.

Most of us have heard of the word ‘blog’ and some of you have already started blogging. However, there still are many entrepreneurs who …… Read the rest

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Small Business Strategy Tips

I don’t know what the name of your small business is, nor do I know what product or service you are selling. What I do know is that if you start small business plans without a strategy, you will fail. All successful business plans have a good strategy behind them. And when it comes to small business ideas and strategies, there are several aspects that you will want to consider. Let’s take a look at a few of them.

1. Leadership

Before you even start small business plans, you need to develop good leadership abilities. You need to be able to create small business ideas and enforce them. After all, what good are ideas if there is no one to put them in place? If you have staff, you also need to know how to direct them while at the same time making them excited to work for you. To be a …… Read the rest

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Social Media Glossary – Facebook

Facebook is one of the most powerful marketing tools today. With over 750 mil. active users it’s a must-be place for your small business.
Whether you’re already on Facebook or you’re just thinking about adding Facebook to your marketing, I have some tips to share with you to help you build your presence on Facebook and leverage its power for your small business. What are your favorite tips for Facebook success? Share them in the comment section below.

 
Click here to learn about my Social Media Simplified: Create a Strong Online Presence
and Smart Social Media Strategy to Stay on Top of the Game.
Magnetic Look works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed.… Read the rest

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Everything You Need To Know About Branding and Brand Management

If you own a small business, you probably already know that at some point you will need to invest some time into branding. Small business branding plays an extremely important role in marketing your business, giving your customers something to remember your company or business by. Without a good brand strategy, it is possible that your company will easily be forgotten and left in the dust. However, along with a brand also comes the need for brand management. Let’s find out more.

If we want to understand what brand management is, we first need to understand what branding is. Anytime a company or business brands a product, they create a promise to their customers. Nike, for example, brands their products with the slogan “Just Do It”. It is simple, it is memorable, and it communicates a message to the audience as to what their product is all about. In creating their …… Read the rest

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Social Media Glossary – Engagement

Have you ever wondered how you can stand out on social media? Being engaging is not just a popular word, it’s the way for your business to stand out and attract your ideal clients toward you.
Let’s take a look at how exactly you can build a magnetic presence on social media for yourself or your business. Feel free to add your own tips in the comment section. I’ll be looking forward to hear from you!

Social media plays a big part in your branding. And it’s very important to know how to use it the smart way. Remember, it takes a lot to build your brand, but it takes as little as one comment or bad experience to destroy everything you’ve been working on so hard. This is why I came up with my Social Media Simplified program. In this program I’m taking you behind the scenes of setting up and …… Read the rest

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Four Things To Consider When Creating a Small Business Strategy

What makes the difference between a successful business and a business that is barely staying alive? What is it that makes Apple, McDonalds, or Nike so popular among the masses? The answer is simple – a good business strategy. Whether you own a small or large business, it is your strategy that can take you all the way to the top. Let’s take a look at four ideas that will help you start building success for your small business.

First of all, it is important to look at your competition. When creating a strategy for your small business, start here. Research your competitors and ensure that you use this information to make your business better. If you’ve never done the research before, I strongly recommend for you our Brand Positioning in a Week program, which takes you step by step through research and creating your unique positioning on the market.) On top of …… Read the rest

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