Should you buy or generate marketing leads?

The two ways of distributing marketing leads had been a center of debate. The question lies on whether network marketing leads should be generated on own efforts or should it be bought from the market.

There are conflicting beliefs between these two sources. Some believes that it is more practical to buy marketing leads. While others believe that it is more worthwhile to stick to personal efforts on generating the leads.

The other part of the business population is somewhat stranded in the middle. Unable to decide which option is better. The irony of the situation is that, those who are still in the midst of arguments are the ones who are still struggling for a stable marketability. Actually, both ways could yield lead generation. But then, each of these options has their own advantages and disadvantages.

Generating your own lead would give you quality leads. People you will speak with are really interested in the product or services that you are offering. In fact, on certain occasions, people will be coming to you about your product. On the other hand, if you will buy a lead, you will be speaking to people who are remotely interested in what you are saying.

You may have bought 100 leads in a day. But if 90% of your leads will not even talk to you, your efforts will still be futile. Purchased leads can be recycled. This means that a set of leads could be sold to different distributors in order to make the most benefit that it could possibly get from the leads.

But then, producing your own marketing lead is quite challenging. It takes effort and patience. Most of all, it will take a lot of your time. You will need to do presentations, establish your own website, talk to people, engage in forums and so on.

On certain occasions, you will end up with few leads. Sometimes, there is even none at all. On the other hand, you do not have to worry about time consuming efforts if you will buy leads. You will have your leads as you purchase them.

Producing your own sales leads gives you the leniency to practice your own marketing approach. More so, it gives you the opportunity to promote your business brand. It gives you the chance to market your business in a manner that speaks for your personal approach. You do not have to be tied to a network marketing company.

Generating your leads requires skills as well. You would need know-how on lead generation, conversations, dealing and influencing people, copywriting and more. You will be the one selling your business brand so you will have to be equipped to represent them. If you will purchase leads, you do not need any knowledge about lead generation. Your primary and only task is converting your sales leads into sales.

Both has its advantages and disadvantages. You can weigh from here which will suit you more. One option may work well for John but may not work well for Peter. So, it all depends on how you perceive your current situation, marketing strategy, skills and resources.Y

Author: Silvia Pencak