We all know that social media websites such as Facebook, Twitter, LinkedIn, and YouTube can help us to expand our business to a variety of different consumers around the world. Once you decide to get your business out there using social media platforms, however, it is also recommended that you consider adding blogging to your activities.
I know, blogging is not a social media – but still, it helps you reach out to consumers, bring even more traffic to your website and, if done properly, it can also allow you to communicate and build connections with them as well. If you are interested in expanding your business beyond the typical social media networks, continue reading this article. Throughout, we will discuss some tips about blogging for small businesses.
Most of us have heard of the word ‘blog’ and some of you have already started blogging. However, there still are many entrepreneurs who don’t understand what the blog is and how it can benefit their business. And feeling as though everyone else in the world knows except for you, may lead you to be afraid to admit your ignorance. So for those who don’t know, let’s answer the basic question, what exactly is a blog? Simply put, blogs are like online diaries that allow people to express their opinions on various topics (any topic of their choice). They are generally updated on a regular basis, either daily or weekly, keeping readers up-to-date on the hottest news, opinions, or topics.
While blogging is often used for personal reasons, it is also becoming increasingly popular in the business world. Like any other social media outlet, blogs allow you to share information with the world and potential customers. Not only does blogging allow you to share information about your business, but it also allows you to share information about the topics surrounding your business. If, for example, you own a business related to social media marketing for small businesses, you could generate a blog and create entries such as “social media marketing how-to” or “the hottest new tools in the social media world”. When it comes to blogging the sky is the limit – you can make it whatever you want it to be.
If you want to use your small business blog to help communicate with prospects and customers, you can do that as well. All you need to do is open up your blog for comments, allowing readers to post replies. In replies they can leave their opinions or questions, you can then respond back sharing your expertise helping you build their trust. The best part? Creating your own blog is easy. All you need to do is select a domain name, set up your website (or add it to your existing site), and start blogging! It’s as easy as 1-2-3-4! If you’re just starting out, I strongly recommend Social Media Simplified Program which takes you step by step from no blog to a high ranking blog that strategically expands your existing branding and marketing. Our clients keep getting incredible results simply by using strategies and techniques we share in this info-packed program.
If you are interested in expanding your small business social media marketing tactics, blogging should definitely be a consideration. Similar to other social media tools, blogging allows you to reach out to a broader audience, capture their attention, and show them that you are an expert in your niche. Once your customers see that you are knowledgeable in your business area, they will be much more likely to invest in your product or service.
Magnetic Look works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. Learn more about how we can help you and request your quote here.
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