It doesn’t matter what you sell… products, services, or even ideas …in today’s marketplace, if you don’t have a strong social media presence – and following – you don’t stand a chance. The online marketplace becomes more competitive every day. Even if your business isn’t an online venture, you still need to be savvy about social media branding and marketing if you want your local clientele to find you before they find your competition.
Think about it…what’s the first thing you do when you need to find a certain product, or a certain type of restaurant, or a hotel, or even information? You Google it, right? Well, so does everyone else. And that includes your potential customers, but they’ll only become your actual customers if they find you first when they do that Google search.
But this is only part of the equation. Yes, on one side your online success depends on your search engine marketing and SEO efforts, along with the help of location services.
But the real power of social media branding takes place long before a potential customer even realizes that your product, service, or idea is something that they might need or enjoy. The real power of social media branding plants that thought in their subconscious through a simple daily activity – like checking their Facebook. And once this seed is planted within enough subconscious minds, your business begins to rely less and less on search engine popularity, though both strategies are recommended for the most effective and far reaching social media branding.
So, how important is social media branding to your business?
To be frank, it is the single most determining factor in a business’s success or failure, and that applies not just to small businesses, but to large corporate entities, as well. In the initial phases of a business, social media branding is necessary to distribute knowledge of the business’s existence and information about its offerings. But it’s the long term benefits provided by social media branding that really make or break a business in today’s marketplace.
You see, the modern day consumer is a whole lot more savvy than in days-gone-by. It’s not that they are really any more particular about what they are buying, but rather they are much more conscious of from whom they are buying it. Social media branding gives business owners the opportunity to take the print ad a step – okay, several steps – further, from presenting a product or service to a semi-targeted demographic, to taking the exact requests of an acutely targeted demographic (your fan base/followers) and presenting a product or service specifically chosen (by you) to directly address those requests.
Before social media branding, there was no avenue for direct communication between business and customer; at least not on such a large scale. Today, however, this is what your customers – both current and future – are expecting. Address their needs and request with attentiveness and consistency, and you’ll win their loyalty as well as their recommendation to hundreds – or even thousands – of their own, personal friends and followers.
Question: Do you blend marketing, branding and social media for maximum results or do you find this strategy over-rated? Let me know in the comments below.
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