Tag: "brand"

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Four Things To Consider When Creating a Small Business Strategy

What makes the difference between a successful business and a business that is barely staying alive? What is it that makes Apple, McDonalds, or Nike so popular among the masses? The answer is simple – a good business strategy. Whether you own a small or large business, it is your strategy that can take you all the way to the top. Let’s take a look at four ideas that will help you start building success for your small business. First of all, it is important to look at your competition. When creating a strategy for your small business, start here. Research your competitors and ensure that you use this information to make your business better. If you've never done the research before, I strongly recommend for you our Brand Positioning in a Week program, which takes you step by step through research and creating your unique positioning on the market.) On top of ...

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10 Ways To Create Brand Value

In order to create brand value, a business must be able to communicate successfully to the target market.  This communication should create awareness of their product, and influence the consumer’s perception of it.  Brand value is all about the consumer recognizing their need for the product, because of its perceived worth.  Below are a couple tips to help create brand value. Focus on Quality: Brand value is all about having a product that means something to the consumer.  Consumers value products that are of good quality.  They will not buy inferior quality goods that break down easily, or do not last as long as they should.  Therefore, any company that is looking to create brand value must ensure that they have a product of quality.  In addition, quality must be delivered consistently, not erratically, but all the time. Link your product to a worthy cause.  Consumers love to support a cause. ...

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Positioning Your Brand

If your brand is well-defined in the marketplace, then that is guaranteed to drive product sales and propel your small business along the road to profitability. It is every business’ dream to have a brand that is easily recognized, resonates well with consumers, and evokes positive feelings and emotions.  However, while it is attainable, it often proves to be very elusive.  Nevertheless brands like Apple, Facebook, KFC, Coca-Cola, Google, and others, have managed to hit the mark.  They have realized that making it to the top and staying there, is all about brand positioning. Your brand is what establishes your identity with a customer, and defines your business. Very often it might be a logo, like Apple’s grey apple, which is the first thing that comes to mind when you think of that company. It might also be a sign, or company name, or the way you do business, and the ...

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Let’s Make Your Business Stand Out

One of the most important questions in the strategic process of making a business different and stand out in an industry is how strong the business’ competitive positioning is. Every business needs to know where it stands and how strong it is at maintaining this position to ensure that it successfully stands out to potential buyers.  A business interested in strong positioning on the market needs to examine how it ranks compared to competitors.  This includes the business’ resources as well.  It will need to be established whether or not a business is even competitive or not. There are some general indicators of a business possessing a competitive strength.  Let's name a few. a growing customer base a consistently increasing customer loyalty above average profit margins. Utilize your strengths to achieve differentiation in a relevant industry. On the other hand, there are some general signs that a business is positioned on a weak competitive level. a below ...

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What is a Brand Audit?

A brand audit is a thorough examination of a brand’s current position in an industry compared to its competitors and the examination of its effectiveness.  When it comes to brand auditing, five questions should be carefully examined and assessed.  These five questions are how well the business’ current brand strategy is working, what are the company’s established resource strengths and weaknesses, what are its external opportunities and threats, how competitive are the business’ prices and costs, how strong is the business’ competitive position in comparison to its competitors, and what strategic issues are facing the business. Generally, when a business is conducting a brand audit, the main goal is to uncover business’ resource strengths, deficiencies, best market opportunities, outside threats, future profitability, and its competitive standing in comparison to existing competitors.  A brand audit establishes the strategic elements needed to improve brand position and competitive capabilities within the industry.  Once a ...

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Benefits of Consistent Visual Branding

We try hard not to judge other people by their outlook, but it seems to be a mission impossible. The same is true about the business as well. We tend to look at what we see and by the cover we judge the content. This is why visual branding has its place in brand strategy (even though not as big as some web/graphic designers want you to believe). The objective of visual branding for small businesses is to connect with a predefined target audience and convince them of a product’s competitive advantages.  This process of communication with potential buyers usually focuses on benefits, rewards, initiatives, and motivation.  This strategy is used to influence future purchasing decisions of buyers and to establish general brand awareness, along with the brand image. Visual branding dictates that potential buyers are attracted and also retained.  Keeping an existing buyer can be a challenge.  An optimum mix ...

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Can Social Media Damage Your Brand?

Due to the evolution in today’s business world, social media has been initiated as one of the many necessary musts for successful business banding.  As a result, web-based communities are being assessed and utilized as an effective venue for delivering a business’ branding message.  These social media have proven themselves quite effective at generating and adding a personal touch to a business’ brand.  However, there are serious potential threats that could develop within social media branding.  Consequently, any business considering integrating this strategy into their branding approach should have a strategic crisis management strategy ready. Web-based communities are emerging as a great place for a business to promote and establish its brand.  These types of social media are quite efficient at generating a feeling of family and community.  Now, any business that is considering introducing social media into their branding strategy should be aware that there may be some level of ...

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Building an Authentic Business Brand

We keep hearing a lot about authenticity these days. Many entrepreneurs understand that they need to make their business authentic and relevant, but they get lost in application. When it comes to authenticating a business’ brand, there are several key marketing success factors.  A key success factor is what is required of every business to ensure competence, competition, and success.  Determining key success factors should be a priority for any size business interested in authenticating its brand. Essentially, every business keen on succeeding in a particular market or industry should understand the environment of the industry well enough to know what is and what isn’t necessary to successfully exist and thrive in any given market.  Effective authentication is only possible when a business makes a conscious effort to keep its finger on the pulse of its relative industry. Another very relevant marketing related key success factor includes the establishment and successful maintenance ...

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Magnetic Small Biz Brand: Raising CEO Kids

Name: Sarah L. Cook Business Name: Raising CEO Kids Niche: Parenting and entrepreneurship Target Market: Parents of children who are or potentially want to be in business or parents who want their children to understand business, finance and life skills Website: www.RaisingCEOKids.com 1. What are the three words that best decsribe your business brand? Young, Bold, Creative 2. What is your business’ strongest feature? What makes you stand out? The strongest feature in our business is consistent delivery of excellent content in the area of parenting young entrepreneurs and raising financially smart confident kids.  Every day except for Sunday there is at least one new article on our site.  In less than 14 months we have put together nearly 500 articles, two teleconferences, several online courses and monthly tweet chats. 3. Why are you in business? What keeps you doing what you do and fuels your passion? Raising CEO Kids exists to provide a resource for other families ...

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7 Tips for Small Business Branding

One of the vital things that are required for you to achieve long term success is proper branding. Common mistake is that people regard branding as a logo development. What they fail to see is that it is actually managing the feelings and the thoughts of your customers so that you can be sure that your product or service is what they desire. Now, branding is not just for large and multi-national companies. So if you’re a business owner, take a look at these tips for small business branding: 1. Logo Keep in mind that the design of you company logo is not really that important. Although having a very nice and professional logo makes your company look great, it does not contribute to the increase of the sales. You don’t have to spend ...

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