Tag: "business women"

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Magnetic Small Biz Brands: Dr. Mommy Online

Dr. Daisy Sutherland

Name: Dr. Daisy Sutherland Business Name: Dr. Mommy Online Niche: Business Women Target Market: Professional Business Women Website: www.drmommyonline.com Twitter: @drmommy 1. What are the three words that best describe your business brand? Inspiring, Motivating and Encouraging 2. What is your business’ strongest feature? What makes you stand out? The strongest feature is that of motivating and encouraging the professional business woman. As a professional business woman with many responsibilities it is very important to understand how your body works and how it can affect your overall success. Knowing this first hand and living it on a daily basis, helps me connect with other professional business woman. Sharing the knowledge of how the body works and how it can affect your overall success is something I focus on in my speaking engagements and writings and have found it to help many succeed in achieving the ultimate brilliance and greatness they were created for. 3. Why are you in business? What keeps ...

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Common Branding Mistakes

As small business owners and women entrepreneurs running businesses on our own, it is without question that sometimes we will fail and we will have to pick ourselves up again, brush ourselves off and get back up and try again. With such a tricky concept as branding is, you want to make sure you understand and prevent as many mistakes as you can. To help you learn from mistakes of others instead of making your own I came up with the list of biggest branding mistakes. So read carefully as here are some of the biggest branding mistakes out there: Unprofessionalism. Many people start their businesses and brands on a shoestring, as a result they scrimp on the things that matter most, logo, website, or other marketing tools are done for pennies or even worse, they try to do them themselves. They fail to represent their brand well and end up with ...

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What Do Branding And Fashion Hunting Have In Common?

As a woman entrepreneur, you may be surprised that business “branding” is a lot like one of the hobbies that so many women out there today love, that hobby being “fashion”.  Don't be mistaken, it isn't all glitz and glamor, creating a brand is hard work, however there are a lot of similarities in “fashion” and “business branding”.  In fact,we as women entrepreneurs can learn from those in the fashion industry. How? You may ask.  It is quite simple look at what they are doing.  When you go shopping for a new dress what do you do? First, you determine where you are going to wear the dress?   What is the occasion, you want it to fit in with the atmosphere right?  If you're wearing it to a wedding it must be formal most likely.  If you're wearing it to the park for a picnic you would want it to be casual ...

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You Are Your Brand

As a business owner, it is important to be aware of the fact that you are your brand.  Many business owners spend tons of time and money trying to discover and develop their own branding, when the truth is you are your own brand.  If you realize this early on you are aware of  how easy it is to take your own personality, your own strengths and who you are to develop a strong, personal brand that can be a powerful marketing tool for your business. Business women in particularly can use this to their significant advantage.  More often than not women are intuitive and in touch with themselves and enjoy discovering their own unique personality, gifts, talents and strengths.  Once they do so, they are then able to turn those things into a winning brand for their business.  So, what is an enjoyable journey for most women becomes a powerful ...

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