Tag: "Business"

0
By

A Tiny Change Today…

...brings a dramatically different tomorrow." Richard Bach One of my favorite quotes and the one I'm trying to live my life by. But let me back up a bit. Those of you who spent some time in my space know that I don't usually write personal notes. I'm more about tips and strategies (oh yes, I absolutely love strategy) for small businesses and entrepreneurs at all stages of development. So what's different today that I decided to post a personal message? Let me explain... First of all, I got tired. Yes, I got tired of many things, but mostly of complaints. There are way too many complaints out there about economy, too much information, too little information, too many competitors, too little clients, too many distractions, too little time and who knows what else. And yes, I'm tired of excuses. Secondly, I got it. I've heard many clients, friends and even strangers talk about their businesses not ...

0
By

Social Media Glossary – Business

If you're running an online business (or online presence for your local business), social media will be a big part of your marketing strategy. I made this video for you to show you how to use social media the smart way in order to promote your business. Enjoy! If you want to learn more about how to build a smart strategy for your business, join us at Social Media Simplified: Create a Strong Online Presence and Smart Social Media Strategy to Stay on Top of the Game.     Click here to learn more about Social Media Simplified: Create a Strong Online Presence and Smart Social Media Strategy to Stay on Top of the Game. Magnetic Look works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results ...

0
By

6 Effective Networking Tips

By Betty Ann Heggie 1. Look people in the eye A politician from our city taught me what not to do. As he shook my hand he would look over my shoulder to see who he would rather talk to and I obviously wasn't the only one as he is not an elected official today. Be present with the people you meet. 2. Stand up when being introduced Don't fall into the sexist trap that says women can remain seated while being introduced. If you want to be treated like an equal, rise to your feet and shake hands with everyone all around. 3. Be an active listener Make an effort to not only hear the words but listen for the true meaning behind them. Nod, maintain eye contact and smile to encourage the speaker. Reduce the pressure to add a comment of ...

0
By

Creating a Powerful Brand Name

"Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all." -- Dwight D Eisenhower From top business executives, to people striving everyday in their communities. From traditional corporations, to the internet, "branding" has become one of the most significant marketing practices to date. We have all become accustomed to the fact that our favorite brand will consistently offer a certain level of quality. We are so bombarded by product brands that we are barely conscious of them much of the time, but most of us have at  least some level of brand awareness. We can repeat their ad slogans. Dude, you're gettin' a Dell! or Energizer, it just  keeps going and going and going... But most important for the companies that make brand-name products, is the fact that we look for them when we shop. The business world has long recognized the value of creating ...

0
By

Networking With a Consistent Brand

Networking and branding go hand in hand. A Champion Networker can utilize branding techniques to improve their image, gain clients and referrals and build relationships quickly. Companies and organizations have been using branding strategies for these similar purposes. These strategies have allowed them to dominate their competition and create business empires. Now, it is time for professionals to grab hold and make it work for them! Listed below are tips on how professionals can use their brand to create networking opportunities. Be Concise. Identify your specific brand proposition. Learn the specific traits that make you a superstar in your field. Find a particular niche that resonate with you and promote it while you network. It is good to have one or two qualities which deem you and expert and king/queen of the castle. Having too many titles or services can be confusing and complicating. It can also detour people from doing business with ...

0
By

How To Move Your Business Online

If you are currently enjoying success as a business owner in the tangible world, you may also consider reaping the benefits that moving your business online can present.  Business branding is crucial to anyone in an industry of selling products or services.  You must develop a name for yourself in your niche.  As important as developing that brand is in the business world, the virtual world must also recognize your business brand.  We are living in a very virtual world.  Technology is changing and growing by leaps and bounds.  If you’ve ever considered moving your business online and branding your business on the Internet, then you’ve come to the right place. First, advertising your business brand in cyberspace is not as difficult as it may seem.  Business branding on the Internet can occur rather seamlessly, especially for offline business owners already enjoying success.  If you have developed that perfect business branding ...

0
By

Co-Branding with Small Businesses

Author: Silvia Pencak All the big brands are doing it, entrepreneurs are doing it, and even teenage school kids are doing it, but the chances of many small businesses doing it right are close to zero! Now, what on earth am I talking about? Well, today I’m going to share with you one of the most powerful techniques to strengthen your brand. So, strap in folks. You are what you eat. Have you ever seen someone eating fruits or veggies and thought to yourself – “Damn… that guy is definitely on a diet or something”. Or maybe you just saw someone wearing really cool Nike gear and you assumed they were seriously sporty. These are prime examples of what psychologists and marketers like to call – proximity influenced perception. Basically, as humans, our minds store things in a particular way, which allows us to cross-reference ...

0
By

How To Communicate Your Branding

Your branding should be communicated to the world. It should be known to the public. What are the ways to introduce your branding to your consumers? Create a web site. Internet is your doorway to the world. If you need to give it a fresh look, go ahead. Just make sure you will not change the identity that has been established to your consumers’ mind. You may create a blog. This will actually inspire a personality to your corporate image. However, make sure your blog is regularly updated. Come up with a mission statement. Include it in your web site or your blog. It should explain your organizational philosophy. It should tell the public what your company is all about. Get your employees know the mission by heart. Make sure every staff knows the mission statement. On top of the mission statement, create a Golden Rule Marketing. Focus on giving value to the ...

0
By

How To Brand Small Enterprises II

The small business sector is not very concerned about branding their business. The priorities are location, manpower, merchandise and the profit. This is understandable. However, what small business entrepreneurs failed to realize is that establishing the brand of the business could actually contribute to the stability and position of the business in the consumers eyes. Therefore, branding is an utmost importance if you are aiming big. We already know that you have two options to promote your business. It is either through internal or external source. You were already given a tip on how to choose a specialist. If you will opt to do the job within your organization, you should create a working pool. The important question that needs to be answered is “How do you want your business to be perceived?” You can start with determining the core value of your business. Dig deeper and ask yourself “What separates you from ...

Page 1 of 212

Switch to our mobile site

Image Map