Tag: "magnetic brand"

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Magnetic Small Biz Brands: Dr. Mommy Online

Dr. Daisy Sutherland

Name: Dr. Daisy Sutherland Business Name: Dr. Mommy Online Niche: Business Women Target Market: Professional Business Women Website: www.drmommyonline.com Twitter: @drmommy 1. What are the three words that best describe your business brand? Inspiring, Motivating and Encouraging 2. What is your business’ strongest feature? What makes you stand out? The strongest feature is that of motivating and encouraging the professional business woman. As a professional business woman with many responsibilities it is very important to understand how your body works and how it can affect your overall success. Knowing this first hand and living it on a daily basis, helps me connect with other professional business woman. Sharing the knowledge of how the body works and how it can affect your overall success is something I focus on in my speaking engagements and writings and have found it to help many succeed in achieving the ultimate brilliance and greatness they were created for. 3. Why are you in business? What keeps ...

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Top 7 reasons why your online business is not bringing you enough paying clients

Is your online business failing to bring you clients? If so, it may be time to change up your game plan. Let’s take a look at the top 7 reasons why your online business is not bringing you enough paying clients. 7. Design and Outlook One on the top 7 reasons why your online business is not bringing you enough paying clients is because of your design. The design of your website is what will initially attract your potential client’s attention, so it is important that you design your website well. Unfortunately, many small businesses do not put enough time and effort into their website’s design. It is often too complex, too simple, or unprofessional looking. If you want to capture your audience’s attention, you need to put added effort into your design. 6. Message Another problem that many small businesses have when designing their website deals with the content of the website. The ...

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Magnetic Small Business Branding

Magnetic small business branding is a must when trying to enter or establish a sustainable competitive edge.  There are some key areas you should focus on when looking to establish and maintain a higher attraction level with your customer base. To ensure the establishment of a small business brand with magnetic capabilities, a business owner should implement personalized attractiveness test.  The concept of an attractiveness test is based on whether or not specific industry has certain magnetic indicators, like rapid growth or buzzing discussion forum and design brand strategy around these identified strengths within the particular industry.  The objective is to figure out a way to establish and maintain a synergy that will offer your business a competitive advantage.  Take time to consider and identify current business resources and competitive capabilities. The rave reviews of a satisfied customer are priceless.  Customer loyalty is one of the best competitive advantages any business ...

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How To Brand Your Business Effectively

Successful business branding is one of the most important aspects of building a successful company or business venture. Still, way too many small business owners are not sure whether branding is the right solution for their starting or existing business. Branding, when done right, will increase your visibility on the marketplace, draw your target market to you and increase your revenues. Branding is the solution for anyone who deals with people, even if you're not in business. One of the most crucial aspects of branding is continuity. There are many different ways to reach out to customers, publicize and promote your business and get your business name known and recognized. But sometimes it can seem difficult to transfer your brand image from one medium to another. What works well on a billboard may fail when transferred to a business card. When embarking on a branding ...

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Magnetic Small Biz Brand: Aging Backwards

Name: Jackie Silver Business Name: Aging Backwards Niche: beauty and anti-aging Target Market: The 29-year-old woman who knows if she starts now, she can stay 29 indefinitely Website: www.agingbackwards.com 1. What are the three words that best describe your business brand? Recognizable. Reputable. Desirable 2. What is your business’ strongest feature? What makes you stand out? What makes my business stand out is a very recognizable name and logo – Aging Backwards – as well as consistently honest, clear and trusted cutting-edge information about beauty and anti-aging. In addition, I am recognized by the media and industry experts as a role model for women who desire to improve themselves inside and out. 3. Why are you in business? What keeps you doing what you do and fuels your passion? What keeps me doing what I’m doing is the incredible response I get from women – ...

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Magnetic Small Biz Brand: Mom Biz Coach

Name: Lara Galloway Business Name: Mom Biz Coach Niche: business coaching Target Market: mom entrepreneurs Website: www.mombizcoach.com 1. What are the three words that best describe your business brand? Freedom   Flexibility  Fulfillment 2. What is your business’ strongest feature? What makes you stand out? People relate to me because I’ve walked in their shoes. I speak from my direct experience and help “normalize” the craziness and chaos that mompreneurs feel when they are trying to run a business while running a family. I’ve also learned to leverage Social Media to market my business and train mom entrepreneurs to do the same so they can market less, but have all the clients and projects they want. 3. Why are you in business? What keeps you doing what you do and fuels your passion? I need to work like I need to breathe. My work is an ...

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Magnetic Small Biz Brand: Gina Parris

Name: Gina Parris Business Name: Built To Win Coaching Niche: Peak Performance Target Market: Athletes and Entrepreneurs who have family values, a competitive  spirit and a love of God Website: www.GinaParris.com 1. What are the three words that best decsribe your business brand? According to surveys I’ve sent, the people on my list would say encouraging, powerful and fun 2. What is your business’ strongest feature? What makes you stand out? I think what makes me stand out is that I am passionate about seeing my clients get results on their performance but we end up overhauling their whole life. They also like that I come from a Biblical place while embracing quantum physics and energy psychology and the ways to be transformed on a cellular level. 3. Why are you in business? What keeps you doing what you do and fuels your passion? For sure it’s the people that I’m called to ...

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A Practical Guide To Branding

Define your brand identity—your product's "personality"—before you spend a dime on advertising or marketing Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. “That reflects the pervasive confusion about the terms”, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, CA. "About 15 years ago, 'branding' became a buzzword in the business vernacular, and people still get the words mixed up all the time," she says. That confusion is unfortunate, because understanding the concepts and how they mesh is vital to every company's bottom line. Studies show companies that market their products or services without first establishing their brand identities are not likely to achieve return on investment. "If you're spending money to advertise and market without being connected to a brand position, you might as well pile ...

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Personal Branding

Personal branding is the must for independent professionals (zzp’ers ). It is an art to do the job you would even do for free. Because it is a job you really like and because you can use your talents, passions and what motivates you in it to the fullest. If you do the right job, have fun in what you do, you get the most out of your business and contribute the most to your environment, your clients and colleagues. That’s why author and ‘dream job guru’ Huub van Zwieten made it his mission to help people finding the right job. Personal branding is one of his favorite subjects because it is a good vehicle for getting your dream job. Personal Branding? Ok, so you might see personal branding valuable for job search, but how does it connect to your business? It's simple.  See ...

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