Tag: "magnetic look"

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Brand Personality II

This is part 2 of the Brand Personality article, you can read part 1 here. In part 1 we defined brand personality and its importance in overall small business branding. We'll continue today with simple steps to help you establish a business personality: 1. Create a visual aspect By creating a specific visual for your company or business (e.g. logo, design, or symbol) you'll help your customers understand what you are selling to them. Your visual will depend on whether your brand is a corporate brand, food brand, promotional brand, family brand etc. Image will appear on your product and will help you establish a professional image of your company. Just take a look at our logor on the left. It stays in the same colors and design style as the rest of our sites. It represents our brand and simply by using it we instantly differentiate ourselves from everyone else ...

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Success Strategies for Your Small Business in 2011

I love brand strategy and strategic planning in general. There's probably no one else out there who enjoys charts as much as I do (just ask anyone who had the opportunity to work with me - lol). Today I decided to share with you some discoveries I made simply by looking at my charts throughout this year. So what exactly happened this year at Magnetic Look? First of all, we completely re-branded Magnetic Look, redesigned all the websites and our Magnetic Brand ezine. We started My Magnetic Blog to support small business owners in their branding endeavors. We held our first ever Stand Out and Thrive telesummit. ...and we had a blast! We opened a YouTube account and started to shoot video clips. We offered brand new products and services to support you in building a successful brand at much shorter time than you ever could on your own. We started some strategic partnerships to bring even ...

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Some Challenges of Business Branding

Author: Silvia Pencak Branding means that your business brand is married to your business entity. This means that you, as the owner, will be associated with your business brand. An example of what I am saying is this: When you think of Bill Gates, what comes in your mind? I will bet that you will say Microsoft. It is like there is already an existing equation when the name Bill Gates comes in the picture. Bill Gates equals Microsoft. Steve Jobs equals Apple Computers. Mari Smith equals social media expert. You get the idea. Not that something is wrong with that. In fact, it can be a huge advantage for the business. The problem enters the picture if you are already established on a specific profession and you will be establishing another venture or business. A lady doctor who is already acknowledged in her profession will establish a business that has nothing ...

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How To Extend Your Branding

Author: Silvia Pencak It is important to get your message across. In business, it is important to get your branding known, acknowledged and accepted. It is always better if your branding is known not simply by private individual but by large group of corporate entities. The first step is to get a group of employees who will work on your working pool. Brainstorm on how you can accomplish public relations ideas. You should relate this to the mission and Golden Rule of your company. Come up with advertising and publicity stint. Coordinate with non profit organizations that could relate to your mission. If there is nothing visible at the moment, find it. There should be one or two available out there. Invite your employees to these non profit organizations. Remember to publicize every activity. You can also build a trust fund in order to create a firmer ground with the organization.  Make sure your ...

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What I’ve Learned From Slovak Hockey Team at the Olympics

Author: Silvia Pencak I don’t know about you, but here at my place we live Olympics. Late nights and early mornings mean lack of my beauty sleep and it’s starting to show on my face. My dark circles are getting even darker and I need 2 extra layers of concealer to look normal during a day. Uff! But you know what? Watching these men and women performing their best after 4 years of hard work reminds me that there’s time for hard work, but there’s always a reason for hard work. So what’s yours? What do you want to achieve? Where do you want to be in couple of years? How do you want to look? Who do you want to be? What is your reason why you’re doing what you’re doing? Once you figure it out, taking some “ME” time, taking care of your body and mind, working towards your ...

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