Using Personal Touch in Offline Marketing
Whether you run your business online or offline, you should consider using personal touch strategies as well as online marketing tools to promote your product or service. I like to bring my personal contacts online for ease of follow-up, but I also bring my online contacts offline.
Direct mailing of newsletters and upcoming product information to an existing customer base is a way to expand on your marketing possibilities. Personable and branded business mail sent to a customer shows appreciation for their loyalty. Great example of personal touch in offline marketing is sending a personable card to customers on their birthday or special day.
Using personal touch is an offline business strategy proven to put emphasis on the growth of the company. Businesses that implement personal touch in their offline marketing strategies find new customers through mailing lists and through advertisement in magazines dedicated to their marketing niche. Some businesses recognize that using personal touch through newspaper advertisements will target traffic to their websites. Company growth is rising steadily due to offline marketing strategies, and customers are growing into loyal customer bases. Businesses that advertise in magazines within their niche are targeting customers towards their websites by ingeniously using offline niche marketing. This is an advanced marketing technique and I don’t recommend it for starting solopreneurs. There are other options for you to advertise your business on a budget.
Customer love for discounts is evident by the billions of coupons offered by corporations every year. Studies have shown that over eighty percent of savvy shoppers use coupons to gain extra value from their favorite brands of products. Businesses understand the powerful offline practice of sending discounts and coupons to their customers. Not only does this practice account for repeated customer purchasing, it also accounts for a business’s edge over its competitors who are not using personal touches in their offline marketing. Bargain hunting online and offline gives customers a thrill and the added satisfaction of saving money.
Another options to market your business offline include trade fairs, conventions and seminars for a niche marketing campaign. Business profiles are highly visible at trade fairs and bring in potential customers. Conventions and seminars dedicated to a marketing niche can be valuable as well as profitable. A business that invests in business cards, brochures, fliers, company literature on their product lines and frequents conventions and seminars will show a marked growth in its customer databases. The key to success at these venues is locality. Local and regional affairs are inexpensive ways for a business to profile itself and its products and come away with some valuable customer contacts for future profits.
Community-based venues are excellent ways a business can market its products and services. Offline venues include business novelties like hats and t-shirts produced by local printing shops that increase a business’ visibility. These items can be given to local charities to use in their raffles and to local schools and churches to help promote a business’s profile in the community. Pens, pencils, buttons and bumper stickers are other examples of methods of capturing attention of potential customers.
Related posts:
- Benefits of Personal Branding
- Cohesive Brand Identity Online and Offline
- Personal Branding
- Solopreneurs and Internet Marketing
- Should you buy or generate marketing leads?
