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Using Social Media and Developing a Social Media Strategy

Facebook, Twitter, Linked In, Google+, YouTube – Social media is all around us. And because it is becoming such a popular way to connect with one another, many small businesses are now using social media to connect with their target audience. It is important to remember, however, that having a social media page is not enough. If you want to attract customers, you must also have a successful social media strategy. Here are six steps to help you develop your own strategy:

Listen to what your consumers are telling you.

The first step to any successful marketing strategy is research. And if you want your research efforts to pay off, you really need to listen to what your consumers are telling you. Determine your target audience and find out what they have to say by searching blogs, forums, or review websites related to your product or service. What issues is your target audience interested in? What are their needs? It is only once you know the values and needs of your audience that you can market your product in such a way that will attract their attention.

Identify your goals and objectives.

Setting goals is the first step to achieving them. You could set goals such as “increase sales by fifteen percent” or “increase website traffic by twenty percent”. Make sure your goals are achievable, write them down, and do everything you can to meet them.

Create a Plan.

Before you can begin setting a plan in motion, you must have a plan set. Once again, this step involves some research. How will you capture the interest of your audience? Where will you advertise? Will you provide free samples? How will you set yourself apart from your competitors? How will you develop an emotional connection with customers? Research may take time, but it is the best way to ensure you are attracting the right customers.

Create your content.

This must be something that is interesting to your target audience and that will capture their interest. Promotions, how to’s, tips, facts, polls, interviews, opinions, photos, videos, and live events are all things that can be used to create an interest in your product. Once you have created your content, update it regularly. This will keep customers coming back to your webpage often.

Monitor your success.

Once you have your social media page up and running, you want to monitor your success. Who is visiting your site? What are they saying about your product or service? Are you attracting a lot of new consumers each month? Monitoring your progress will allow you to see how well your strategy is working, tweaking it as you go along.

When it comes to using social media, a social media strategy will be the key to your success. Create a plan, carry it through, and monitor your success. If your plan is not working after a few months, you may want to revise it or integrate with other online marketing methods to attract more consumers to your social media page.

Do you have a social media strategy for your business? What social media network(s) do you find most effective for your business? Post your feedback in the comment section below. I’ll be looking forward to hear your feedback.

Magnetic Look works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. Learn how we can help you and request your quote here.




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  1. Thanks for the post Silvia. There’s a lot out there about the tools, but less about the all-important strategy. My clients find it helpful to have a social media calendar that prompts them to stay active with their social media.

  2. Thanks for the post, Silvia. There is so much out there about the different tools for social media, so it’s nice to see an article about the strategy. For some of my clients, having a calendar to prompt postings to FB/Twitter, etc. really helps.

  3. Timely article – if your business is not promoted using social media -you are behind.  Thanks!

  4. Def something all business owners need to consider and do!  Great post! 

  5. Having a plan for social media is so important, yet hardly anyone has one (yours truly, included in that group). I definitely need to get clear on a plan and strategy for my social media efforts lest the time I spend in each platform is “wasted” on having fun and being chit-chatty versus being productive and fitting social media into the larger picture of my business.

  6. Mandy Schumaker says:

    Thanks for the post, Silvia.  I have a lot of goals for 2012-but not specifically on increasing my website traffic.  I like that one!  Thanks for the tips!

  7. Glad to help, Michele!

  8. Thanks, Teresa! Don’t worry, social media is not as hard as it looks. As a coach you already know how to connect with others, you simply bring it to the whole new level…

  9. I must agree with you, Nancy. Especially LinkedIn has a lot of potential, whether you work with other businesses or are looking for joint ventures. Remember to create a strategy BEFORE you jump in these new platforms though to avoid overwhelm ;-)

  10. Congratulations, Joyce for taking a step outside of your comfort zone and taking action needed to create a lifestyle you deserve. Let me know if I can be of any help. I love supporting like-minded entrepreneurs!

  11. I’m very happy to hear that, Cheryl. Kudos to you!

  12. Very well put, without a plan it is impossible to know where you are going!

  13. Yes, have a plan—-very good advice that is frequently overlooked!

  14. Thanks! This is a great article for me to implement as I really start launching my business in 2012. Until now it has been a hobby/wannabe/somedayinthefuture sort of venture. Now it’s ON!

  15. Having a strategy is so important. Not just an overall strategy, but a daily one! I appreciate the comprehensive approach you take with this, Silvia. So many think it’s enough to just get in there and post away! But if you’re using social media to build your business, that’s not going to cut it!

    My favorite platforms are Facebook and Twitter, though I’m starting to get interested in LinkedIn and Google+. I’ve found Twitter and Facebook to be extremely helpful when it comes to generating new business AND doing research.

  16. Thanks, Silvia! As a coach, I often find the social media piece escaping my notice. These are important tips to stay on top of it, to keep monitoring and doing the research to know that I’m giving my audience and clients what they want. great tips!

  17. Silvia,
    all great advice. I must admit, I don’t have a very clear plan yet, but making baby steps. Thanks for a clear vision of what my plan might look like.